The Kickstarter description:
To make photo printing fun – for the first time by our reckoning – we’ve designed a photo finishing system ready for the 21st century. Museum quality (Giclée) printers, German 220 gram photo paper from sustainable sources, laser cutters, and robots with carbon fiber arms will allow Flag to deliver prints, for free, that are better than any you can pay for today. We want to turn your memories into mementos you can be proud of.
Our secret to making photo printing free? An advertisement on the back of each print. It will always be tasteful, and we are steadfast in our commitment to never sell or share your personal information with advertisers.
Let's leave my feelings about ads out of this for the time being.
Why are we encouraging this? At this writing 711 people have decided to pay at least $10 to see this happen. Wouldn't your money be better spent on buying prints instead of paying to fund a business to then get free prints? (And spoiler, I don't think this is a sustainable business.)
Funding a business on Kickstarter so that you can get a free app/service later seems like a wholly bad idea. It's like pissing your money away. Why not just pay for one of many other services that do this kind of high quality printing already? i doubt many of you would print more than 20 photos a year, especially at the likely small size these guys are offering for free (they don't seem to mention the size, I'm guessing 4×6, or 5×7). ((They do note that larger photos cost extra money, and in my book anything smaller than 8×10 is a useless print.)) I have an excellent photo printer and I barely print enough to keep the ink from drying out.
Somethings, I guess, I will never understand.
Our ability to deliver prints relies on making deals with advertisers who'll pay for your printing and postage and we are already talking to a number of significant potential advertisers.
Also of concern: no launch partners booked. Seems like that would be priority #1 if you spent the last three years planning this.