Casey Johnston:

Laurie Segall, the CNNMoney technology correspondent who interviewed Fadell, tried to clarify that Nest would not start feeding her ads about sweaters because it knows she is cold all the time. “Not that I know of, no,” said Fadell, smiling.

“Can you promise?” Segall asked.

Fadell laughed. “If we ever change it, I’ll let you know.”

What a smug response to the biggest concern his users have about the chosen company direction. Not only that, but it is telling that Fadell is the only one “reassuring” people, when it really needs to be Google making the assurances.

Google should really be taking this more seriously, because I of all people seem to not be the most vocal worrier.


Posted by Ben Brooks