Mauricio Freitas, publisher of the New Zealand Geekzone website:1
The use of ad blocking software breaks that implicit contract. What’s more, he continues, the vast majority of visitors who use ad blockers aren’t interested in making even a small payment in exchange for an ad-free site.
“Do you see larger ads, or sponsored ads today that take over the entire page for three seconds? Absolutely. But they’re not the spammy, irrelevant messages that most of us think of from five years ago.” The problem for publishers, he says, is that most ad blockers don’t just block annoying or intrusive ads — they block everything.
Sorry, anything that takes over a webpage for three seconds is spammy, irrelevant, shit. Also, the point of ad blockers is that they block everything — except for those ad blockers that are paid by advertisers, or owned by advertisers, that is.