More Video Ads Are Coming

Mark Bergen writing about a new report suggesting mobile devices have overtaken TV usage, notes: When it comes to mobile ads, global smartphone users are also noticeably open to watching short videos. “Mobile video is just completely poised to explode,” Ms. McGoldrick said. The agency's data, she noted, is “showing that other markets are utilizing…

Mark Bergen writing about a new report suggesting mobile devices have overtaken TV usage, notes:

When it comes to mobile ads, global smartphone users are also noticeably open to watching short videos. “Mobile video is just completely poised to explode,” Ms. McGoldrick said. The agency's data, she noted, is “showing that other markets are utilizing micro-video more effectively.”

So more video ads on mobile then? Great.

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