What Samsung is basically saying, Sir John argues, is that “the other guy isn’t cool. Because I’ve basically taken what they’ve done and I’ve made it a different shape and a slightly different size and I’ve brought it out in different colors. That’s not cool. So I think they could find themselves in a short-lived space.” The bottom line for Apple is to continue improving the product, by all means, but most important: Don’t react, because that’s not cool.
Really great article as long as you stop at the last line above.