Sam Byford has an interview with Fujifilm about the awesome X-T1 and I loved this bit:

“Our X design is classic and authentic,” says Imai. “I could have chosen an ergonomic style but our X design is completely different. It’s flat and straight and based on ‘good-old-days’ camera style.” In particular, Fujifilm’s own Fujica ST901 from 1974 served as inspiration for Imai. “Late ’70s to ’80s SLRs were very cool to me,” he recalls. “The ST901 was very small with a very characteristic finder, so this was very close to the X-T1 concept. Very simple, not so ergonomic — this was the basic inspiration.”

The whole thing is a great read and shows a lot about why I love their cameras.

Posted by Ben Brooks