Nate Barham on the silly notion of an action based iOS launcher:

I agree that this situation is frustrating, but what Mitchell assumes here, and throughout his article is that users want an action-based interface. The brilliance of the iPhone interface was—and is—in the simple genius of “Tap to open an app, home button to close.”


In a truly action-based interface, the Text action could possibly take me to any of these as well as Notes, Reminders, and countless others. What used to take me one tap in a familiar app now takes at least two taps, one of which includes a leap of faith that the action I’ve chosen corresponds to the secondary actions that might follow.

Good post, read it.

Posted by Ben Brooks