Now, I realize this statement is pure marketing hype and the reality of the Surface Pro 3 replacing all the demand for laptops is absurd. But the message overall that the Surface Pro 3 could replace laptops is going to resonate with many in the enterprise. If Microsoft pushes this message too hard even consumers may start to think this new form factor is a laptop instead of what it really is — a tablet with a keyboard.
I can't get this same thought out of my head. employees may want this and not know it won't (likely) be a good laptop replacement and IT managers will see it as a way to save on costs (laptop + iPad).