Adam Felder:

Respondents who saw comments evaluated the article as being of lower quality—an 8 percent difference. In other words, authors are judged not just by what they write, but by how people respond. The presence of comments did not make a statistically significant difference in a person’s likelihood to read more content by the same author, nor did it make an appreciable difference in respondent self-reported mood.

The results seem contradictory. Having comments make the perception of the article quality to be less, but not your likelihood to read or enjoy the article? Huh?

Posted by Ben Brooks