This seems all sorts of crazy to me. Yes, I get it, Google wants more internet users so they have more targets, I mean, customers. Makes senses, but what's the payback period on spending one billion dollars to acquire 100-200 million potential new users?

My initial math was way off, pointing to a larger number. But if Google can capture 200 million users then it will only cost $5 per user. That seems reasonable, but I’m skeptical it’s a good use of money.

Google plays a game to increase revenue by pennies per user. Where companies like Apple play the game to increase revenue by tens of dollars per user.

Posted by Ben Brooks