John Koetsier over at VentureBeat is a little over the top in his writing about the Fire Phone, but this is a good point about the FireFly feature:

And then you’re transmitting all those pictures and sound files to the grandaddy and global leader in connected cloud technology, the company that pretty much invented what we now call big data analytics for customer insights, and the largest online retailer in the wild wild west.

Don’t miss the ‘clarifications’ from Amazon which show just how out of touch the company is with privacy implications of their services.

The bottom line is this: When you use FireFly Amazon is analyzing everything on their servers, where it stays, until you ask it to be removed. Now, you really only need to worry about Amazon using that data because Amazon doesn’t like to share, but maybe that is of little comfort either.

Posted by Ben Brooks