Reader Joseph S. pointed me to this video from Amazon as a response to my post about Amazon’s terrible marketing.

This video is much closer to what a good marketing video should be, which makes me wonder why the Fire Phone video is so poor. But now I have two questions about this video:

  1. Why in the world is a little kid narrating it? That makes no sense, adults are using the product. Is this to bang me over the head with the idea that “it’s so easy a kid can use it?” Stupid.
  2. Why is there even narration? The video would be much better if we just heard the muted sounds of life with a lovely melody accompanying those sounds. Get rid of the narrator.

So close Amazon, so close.


Posted by Ben Brooks