Why Apple Really Cares About Your Privacy

Rich Mogull: With every iteration of OS X, iOS, and iCloud, we see Apple add increasing the privacy protections it provides its users. It has consistently enabled customers to protect their personal information from advertisers, governments, third-party developers, and even Apple itself. Bottom line: Apple knows that it quickly will matter to consumers to have…

Rich Mogull:

With every iteration of OS X, iOS, and iCloud, we see Apple add increasing the privacy protections it provides its users. It has consistently enabled customers to protect their personal information from advertisers, governments, third-party developers, and even Apple itself.

Bottom line: Apple knows that it quickly will matter to consumers to have a privacy conscious company.

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