All developers I’ve talked to over the past few days share a common thought: this year’s announcements are creating new possibilities. New technologies can empower users in new and better ways. We can’t wait to start coding.
I’ve heard this same thing too. Developers are really excited.
Apple has a newfound confidence in itself. It’s at the top of its game, and it knows it.
I wouldn’t say ‘newfound’, I think a better word is: recharged. I don’t think Apple ever lost confidence, but I think they questioned their confidence a bit.
Apple feels good about itself, and that trickles down to the community. You can feel it in the air.
It’s palpable.
We are seeing what the post Steve Jobs Apple is like, and my friends, it is awesome.
If I summed up the direction Apple has decided to take, it would simply be: bold. They aren’t resting on their laurels the way Microsoft did when Ballmer took over. They are banging shit out and getting it done as fearless as they can be. But they are tempering that enthusiasm with patience and thought. They are doing a lot, but are being careful to do it right the first time.
A lot of people have told me I am too excited about iCloud Drive, but the thing is I think Apple will finally get the cloud stuff right. Their stream for WWDC was perfect, and their iCloud offerings really have been nearly flawless recently.
Over the next year, there will be innovations that surprise and delight users, and they won’t be trapped inside a single app interface—they will be able to spread themselves across many more parts of the iOS interface.
All of a sudden things that used to be very tedious to do on iOS will become so simple that it will feel magical. There’s no need to talk about customer lock-in with iCloud — that’s all the lock-in most people need.
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