Jack Marshall:

Mr. Murphy said he’s taken Eyeo up on its offer, and plans to implement an option within his app whereby “acceptable” ads will be displayed to users. The feature will be switched on by default, Mr. Murphy said, and he will receive a flat monthly fee from Eyeo in return. Mr. Murphy declined to disclose the fee, but said he expects to make less money from Eyeo’s payments than from sales of the app itself.

Go ahead and scratch Crystal off the list of content blockers to buy.