Om Malik on Instagram ads:

Great ads are actually great fun. I mean, the best parts of the Super Bowl are the ads and talking about them on Twitter and Facebook. But bad ads are just bad. They distract and they disappoint. And a lot of advertising on the internet is dumb and boring and punishes us for using services.

He’s spot on. My negative feelings about advertising on the web is with the tracking associated with it. Most good ads don’t need that tracking to be effective. All of the tracking and analytics just make for lazier ads.