There may be other reasons I haven’t thought of, but those are the ones that immediately came to mind. And obviously, I do really prefer the user experiences I get with macOS and iOS, despite their many, many… many (gosh, doesn’t it seem like more than ever?) flaws.
When I was talking about the Surface Studio on Twitter, someone responded “have you guys even used Windows lately”. I chuckled, because I have, and it’s shit. Anyone who thinks the Surface Studio makes up for that, is going to be really fucking sad.
No good Markdown writing apps, no robust note taking app market (hope you love OneNote), or good apps period. The apps look like apps out of 2003, and don’t even hold a candle to many of the free apps on Mac or iOS.
The reason people stay with Apple is not because of lock in — no that just makes the decision easier — they stay because it’s still vastly superior to all other options. This new MacBook lineup maybe be disappointing or confusing to people, but that’s only because they’ve come to expect magic with each new launch. But the truth of the matter is that it’s a laptop, and as much as you disagree, a laptop is not the future of computing, it’s the ancient hold over. It’s the truck, as Steve Jobs famously said, and I just heard a commercial for an actual new truck — they were touting an all new stronger steel bed. And so, in that way, woohoo for the TouchBar.
Apple didn’t launch a crappy product — they launched devices which still are the best option on the market. Which still have top notch industrial design. Which still have the best operating system. Which still have the best third party apps on any desktop platform. Which are still the best option for most people in the world. And frankly, if you can’t see that, then you need to go buy a non-Mac laptop and see for yourself how bad it truly is.
Also published on Medium.