Jason Fried:

It’s just a simple share of a shopping experience I had recently that surprised me. Best Buy feels simple, Apple Stores feels over engineered, too sophisticated. I get why, but why doesn’t matter to the customer experience. It’s either great or it’s not — the why behind the scenes doesn’t matter. Who’s been teaching me that for decades? Apple.

I agree with his thoughts on the Apple Store, but he’s not even close on Best Buy. I don’t doubt he had a good experience now, but I’ve been to Best Buy far more often than I care to admit, and I’d rather stand in line for pictures with Santa Claus than go to Best Buy.