Matthew Panzarino:

So now here we are, with the ability for just about anyone to spin up an AR window inside their app. I predict that we’re going to see some real crap over the next few weeks and months as people just “put an AR on it.” But aside from that, we’re going to see a plug unstoppered on industries that needed a reliable version of this kind of AR portal in order to execute on a vision.

I can’t wait.