Kevin Roose, in an otherwise uninteresting article:

The sensors on cars used by Waymo, the self-driving-car division of Alphabet, Google’s corporate parent, have struggled in heavy rain and snow.

Editor: “Waymo, that’s the Google company right? Be sure to point that out to juice the SEO.”
Roose: “Actually it’s an Alphabet company.”
Editor: “Yeah, they are Google, so say that.”
Fact Checker: “You’re going to have to say that Waymo is a division of Alphabet, and Alphabet also owns Google — if that’s the connection you really want to make.”
Roose: “Fuck me.”