As you have all likely seen this week, there has been some App Store drama over Apple’s rejection of the Hey.com email client. This is a story that has two important parts:
- App Store Rules
- App Store Rule Enforcement
But first, the drama.
- Hey.com is a subscription email service only, and you can only buy said service on their website.
- They had an approved iOS email client.
- They launched, and submitted a bug fix for review in the App Store.
- Bug fix update to the app was rejected, because the app gives the user no way to pay for the subscription in the app, via an In-App Purchase, and instead is web driven.
Pause here for a moment, because there are two things to be outraged by: that the app was initially allowed, and then rejected; and that surely you can name other apps which require a subscription, but which you cannot subscribe in the app. Others are just mad this rule exists.
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