Category: Articles

  • Lucky 13: A MacBook Air Review

    mba-18

    When Apple announced the new MacBook Air at their ‘Back to the Mac’ event my jaw dropped. I have always thought the MacBook Airs represented this delicate line between something very beautiful and something wondrously impossible. Turns out that with the first round up of MacBook Airs they weren’t entirely possible – they were too slow to be a primary computer for most people. When I started to look at the tech specs on this current round up of MacBook Airs I got this uncanny sense that perhaps Apple finally did it – finally made an impossibly thin machine that you could use as your primary Mac.

    At that point I had a MacBook Pro (2.8 GHz 6GB RAM 240GB SSD) that was my only Mac – it was only a couple of years old and ran blisteringly fast. Yet I started to get an urge to switch it out for a new MacBook Air. Everyday I commute from Seattle to Tacoma, WA – about 45 minutes by car, each way. That means that everyday I load up my computer, iPad and iPhone, go down five flights of stairs, drive to the office, up a flight of stairs and unpack. I do the reverse on the way home. In between I attach my computer to a 24” LED Cinema display where it sits in a BookArc for the rest of the day.

    That last bit is what I am hoping to change. For meetings and quick errands the combination of iPad + iPhone is superb, there are times when I have to go and do what I call ‘babysitting’ where I wait somewhere for someone to finish their work. Ordinarily I would use the iPad and stay up to date on news feeds and Twitter – recently though I have been writing a lot more, and I want to be able to do that during these times. An iPad + keyboard just seems silly to me, and like one more thing that I would have to carry. That is where the MacBook Air enters.

    The second part of the decision was the knowledge that I will be traveling a bit more in the coming year, and while going iPad only will be fine for some trips, it will not be for all of the trips.

    I took a gamble a bought a maxed out 13” MacBook Air (2.13GHz 4GB RAM 256GB Storage) and these are my thoughts about ‘lucky 13’.

    Let’s get one thing out of the way right now, this is not about what the machine doesn’t have, but rather about what it does with what it does have.

    Why a 13

    The big reasons for getting a ‘slower’ computer for me were: size and weight. I am of the mindset that the best [insert any tool here] is the one that you have with you, not the one you left at home. A 13” screen was as small I was willing to go after playing with the 11, I knew that there was no way I could work off that 11” screen long-term and be happy with it. The 13” model seemed like the best compromise between size and speed of all the Macs, so that’s what I chose.

    The MacBook Air line also fits another yearning I have to become a bit more minimalist in my lifestyle – I find that I just don’t need as much stuff as I constantly think I need. The same was true of the CPU power that my MacBook Pro had – I never need it, but was paying the price for it everyday in size and weight.

    The last factor was price. The MacBook Airs now seemed affordable especially after you break them down next to the MacBook Pros – for the performance you get it just seemed silly to buy another computer based on its performance so that I would leave behind when I wanted to be ‘mobile’.

    Packaging

    mba-1

    A review of an Apple product is never complete without talking about the packaging that it came in. These are usually works of art, and the MacBook Air’s was no disappointment in that regard. The look of the visuals on the outside are exquisite and clean. Nothing can best the presentation of your new MacBook Air, pop off the lid and there it is with only a thin clear piece of plastic to protect it.

    I love the way that Apple has moved to presenting you with your new devices, instead of burying them under install discs and warning booklets. As I am sure you are already aware of by now the MacBook Air ships with just the power brick, normal literature, stickers, and an OS Restore disk in the form of a USB flash drive.

    It’s not just any USB flash drive though, it is quite a work of art. I have good mind to reformat that sucker and use it everyday – I would love to know if you can order a replacement one from Apple so I could do just that with one.

    The only thing about the packaging that threw me was the size – it is a rather large bit of packaging given how small the MacBook Air is and I am quite surprised that Apple left so much room under the machine. It seems like they should be able to shave off a half inch all the way around the box. I know that doesn’t sound like much, but you will see what I mean if you ever see one of these boxes next to what they contain.

    The Design

    Since the introduction of the first MacBook Air I have been in love with the design of the computer. It is sleek. It is svelte. It is tiny. It is rock solid. You feel like you are carrying the computer that Oddjob from Goldfinger would be carrying – a deadly sharp weapon. Every time I pick up this computer I expect it to be heavier and flimsier than it is.

    One of my absolute favorite things to do is to set the MacBook Air on my glass desk, nothing around it, lid closed and just marvel at how small and beautiful it is.

    AnandTech really hits on this point in their review:

    The 13-inch MacBook Air feels more like a regular notebook. It’s like one of those cartoons where you see the character straight on and he looks normal sized, but turn him 90 degrees and he’s pencil thin. When viewed from above you’d think you had a 13-inch MacBook Pro on your desktop.

    That so very perfectly sums up the design of the MacBook Air that you need not say anything more.

    mba-13

    I do though hate this:

    mba-12

    Stretching that cable across the width of the computer just looks silly – not at all Apple-like.

    Setting Up

    Without fail every time I get a new computer I dread having to set it up – there are many geeks out there that revel in this part – I figure I have just had to setup too many computers in my life. Setup always bores me. The MacBook Air though apparently wanted to keep me on my toes.

    My initial setup failed.

    Initially I took the SSD out of my MacBook Pro, put in a USB drive enclosure, booted off of it and cloned it to the MacBook Air’s flash storage. This process took about 2.5 painfully slow hours. When it was all done the MacBook Air booted and ran fine, except that none of the function keys worked.

    I suspect that the MacBook Air ships with a custom version of Snow Leopard, that or the beta of Snow Leopard I was using was the culprit. Either way it was all sorts of wrong. This though did let me test out that handy restore USB drive that Apple provided.

    I decided to wipe the system clean the second time around and reinstall 10.6 – this process took about 30-45m. ((I forgot to time it and it was very late.)) After which I hooked up the drive again and ran migration assistant. Once everything was said and done the 13 was now up and running.

    Using migration assistant is the recommended method by both me and others – don’t waste your time trying to be lazy like I did. Though I was told that an archive and install would have probably worked on my cloned drive.

    Typing

    One thing that reviewers have mentioned quite a bit about the 13 is the keyboard – specifically the lack of a backlit keyboard. Interesting, for most of my Mac computing experiences I have had backlit keyboards – would I notice the lack of one?

    Indeed not having a backlit keyboard is a bit odd, I never used it very much on the MacBook Pro, but then again I never used the MacBook Pro much as a ‘laptop’ computer, instead it usually just sat on my desk. The MacBook Air though begs to be taken off the desk, in fact it is a shame to leave it on the desk.

    The very first night I noticed the lack of light, and was annoyed by it a little. I guess Mac users are rather spoiled by those lovely backlit keyboards.

    The overall taper of the computer’s base also makes a difference when you are typing – have you ever noticed that most standalone keyboards are higher in the back that they are in the front? So too is the MacBook Air’s keyboard due to the natural taper of the machine, I would assume that the angle is even greater on the 11” model than it is on the 13”.

    What this means to the user is that you have a more comfortable feeling experience than you do on those flat (retro) MacBook Pros. Just as important is the thickness of the computers base. I have never been very comfortable typing on the unibody MacBook Pros, the edge of the computer is very acute and I find that if my hands hang over the edges it can become a bit uncomfortable. Not to mention that you arms cannot rest of the desk when you are typing because the base it much higher than the desk.

    The slimness of the 13 really lends itself to comfortable typing in my opinion. You just don’t have the ‘ledge’ that you have with the much thicker MacBook Pro models. This keyboard, even without the backlight is massively better to type on than any other Apple portable I have used. ((This includes the beloved 12” PowerBook.))

    mba-17

    Trackpad

    I’ll keep this short – it is the same glass multi-touch thinga-ma-jigger that you get on all new Macs these days. It is as large as a MacBook Pro’s and just as perfect.

    ‘Nuff Said.

    The Screen

    The screen represents one of the more interesting aspects of the new MacBook Airs – it is a glossy display, but not the same all glass display you get on MacBook Pros. The bezel is aluminum, not glass. The glare is less than what I experienced with the MacBook Pro’s screen. The clarity is excellent, the resolution comfortable.

    One of my favorite parts about the screen is the aluminum bezel – inevitably when I opened my MacBook Pro’s lid, at some point, I would touch the black bezel causing a smudge on the glass. With the 13 though metal surrounds the screen, so even when I touch it there are no greasy paw prints on my display. This is such a small little thing that really helps to make the computer look clean at all times.

    As I mentioned before the screen is glossy, but not the same as MacBook Pros. As such the glare factor is orders of magnitude different. The glare on a MacBook Air sits somewhere between the anti-glare screens Apple used to equip portables with and the current glass front, black bezel jobbers that Apple is in love with these days. I have heard people say that the screen is close to what you get in an older Macbook in terms of glossiness and glare – that seems about right to me. Sitting this next to a black Macbook the level of glare seems about the same under office lighting conditions (full fluorescent tubes).

    The color of the screen does not seem to be on par with the MacBook Pro screen that I was accustomed to. Color certainly renders differently, but it is important to note that no computer monitor renders color perfectly unless it is calibrated with expensive tools such as the EyeOne. That said I find the color representation to be good but not great when viewing and editing my photos. The color is not a deal breaker for most people, however if you heavily work in a field where excellent color is a must, this will not be the screen for you (Photographers) – though you can always hook it up to a better monitor if you want.

    1440 x 900 pixels is what you see when you lift open the 13’s display – the same as a standard resolution 15” MacBook Pro. An impressive feat in itself, but this does not mean that the screen sizes are a wash – just that the pixel count is. It will take a lot more time to tell if the monitor begins to feel cramped – but as of my testing to date the screen is a very comfortable size. You only begin feeling cramped in menu intensive apps such as anything by Adobe.

    The last bit I want to mention about the screen is that I have been told the maximum open angle has been increased on this round of MacBook Airs and thank Apple for that. When using the 13 on my thighs I find that I have to open the screen all the way to get the right viewing angle.

    Overall I am pleasantly surprised by the screen on this computer, for the price and size I expected lesser results.

    One last note: the top lid when open is unrealistically thin, most cardboard box walls you get from Amazon will be thicker than this lid – crazy.

    Storage (formerly known as Hard Drives)

    We used to have hard drives then about 6-8 months ago I began a journey into the world of SSD replacement drives and eventually settled on purchasing a 240GB SSD drive by OWC for my MacBook Pro. The speed difference that you gain with this type of storage medium is impressive to say the least.

    The new MacBook Air doesn’t use an SSD drive in the sense that most of us are used to, though they use the same solid-state technology (Flash based). Where it differs is that they don’t package the memory inside of a case that resembles a traditional hard drive like most SSD drives do. That means that you essentially get what looks like a stick of RAM that is really your storage medium.

    There have been a lot of benchmarks done on the new MacBook Air comparing it to the 13” MacBook Pro and showing that it is often a faster machine than it’s larger sister. ((By larger I of course mean ‘athletic’)) Most of the speed gains that the MacBook Air holds over other Macs is due to its storage. Flash storage is inherently faster at random read/write tests. That is why Flash storage like what the MacBook Air has often feels instant.

    AnandTech took a very detailed look at the Flash used in the MacBook Air and was overall pleasantly surprised by its performance. I want to note a couple of things that AnandTech discovered that I think are very important.

    1

    They found that the Toshiba flash memory that Apple chose seems to hold up well in situations where there is no TRIM support by the OS. ((Apple’s OS X has yet to support TRIM.)) The Toshiba chip that Apple chose shows in AnandTech’s testing that this memory only gradually slows down over time – a marked improvement over many other SSD options on the market.

    This is hugely important for the longevity of the MacBook Air line. Once your drive starts to age you will most likely notice slow downs as the drive has a harder time staying optimized, but again this takes quite a while.

    2

    AnandTech suspects that Apple is running some sort of custom firmware developed to optimize the performance of the MacBook Air and Mac OS X – just like they do on all their systems. I would agree whole heartedly with this assessment. There should be no reason that my old MacBook Pro w/ SSD would take longer to boot or sleep/wake-up than the slower MacBook Air does.

    We are not talking about a small difference here, it is on the magnitude of 9-13 seconds difference. The only thing that makes sense is that the firmware in the MacBook Air has much tighter optimization and integration with the OS and hardware than the MacBook Pro did with its 3rd party SSD drive.

    Whatever Apple has done the difference is obvious and very welcome.

    The Amount of Storage

    The storage options on the MacBook Airs are limited, the 13 only has an option of 128GB or 256Gb. This alone has lead to many complaints, and I have in a past article written why I think once you get to 250GB storage becomes irrelevant. To save you, my dear readers, from having to read the whole post it boils down this (to quote myself):

    There is certainly a large contingent of Mac users that have an overwhelming amount of data storage needs, but if you fall in that group then I doubt that even a 500GB hard drive will suffice for you. So let’s go ahead and just throw out the ‘needing more storage space’ arguments against the MacBook Air, most people can and will figure out how to deal with that if it is even an issue for them, even then I don’t think it is an issue for the average user.

    Being used to a 240GB on my MacBook Pro I have had no problems working with the extra 16GBs that the 13 has given me.

    mba-16

    SD Card Slot

    I had one of the first revisions of the unibody MacBook Pro models, which means that I had a 15” MacBook Pro with an ExpressCard slot in it. I always thought that was pretty neat, the ExpressCard slots are so fast and versatile that I couldn’t imagine why Apple would do away with them and opt for an SD card slot instead. To me it always made sense on the non-pro line due to the fact that most pro-level dSLRs shoot with CF cards, not SD. ((This is something that appears to be changing though, just a little.))

    Having said that I used my ExpressCard slot on the MacBook Pro for exactly one thing: downloading pictures from my G9’s SD card. Oh and that versatility – yeah manufacturers never came around to making anything that was very cool to use in those slots.

    I was rather indifferent about having an SD card slot on the MacBook Air, but in just the short time I have been using this machine that slot has come in very handy. I only have one camera that uses an SD card – my G9 – but it seems that camera is the one that I use most often.

    The SD card fits very snug, but much to my initial confusion the SD card does not click into a spring loaded mount, nor does it sit flush against the side of the 13. That means that you slide in the SD card until it stops and you get to stare at the bit that sticks out. It is all rather inconsequential – except that I had hoped to use that as another little bit of on board storage. This is not a deal breaker, but it would be nice if the card was flush with the edge of the computer when it was seated in the reader.

    Sleeping & Waking

    Normally sleeping & waking wouldn’t get its own section, but it is so different on this Mac that I would be remiss not to briefly talk about it. A big feature that Jobs advertised about the new MacBook Air was the fact that they are ‘instant on’ machines. Of course he is referring to the machine waking from a sleep state not the boot time.

    Most Mac users will tell you that it takes a few seconds for their machines to get up and go after having been in the sleep state. That time is further reduced to about a second with an SSD drive installed. Again though on the MacBook Airs this time is reduced, not to instant, but by the time you get the lid open and your hands on the trackpad the MacBook Air has been waiting for you.

    The largest difference is in the time to sleep. My MacBook Pro w/ SSD took anywhere between 5-15 seconds to sleep fully. Which was incredibly annoying, if like me, you wait to stow your computer in a bag until you are sure it is asleep. When testing how fast the MacBook Air slept I ran into one huge speed bump – Apple has removed the LED light from the computer that indicates it is sleeping.

    In order to properly test the sleep speed I ran the MacBook Air ‘headless’ attaching it to a keyboard / mouse / monitor and closing the lid. When I did this with the MacBook Pro it took the normal 5-15 seconds before the computer would wake back up and only be using the external display. In testing the MacBook Air this was I noticed that it takes anywhere from 2-5 seconds – a very nice improvement.

    The last notable bit about the sleep state of the 13 is that it can theoretically sleep on a full charge for 30 days.

    30 days.

    Apple has engineered a special super low power sleep state, one that most say kicks in after an hour of the computer being asleep. I slept my computer before I went to bed and about 7 hours later woke up and checked to see how fast the computer would wake from this new sleep state.

    No matter which way you slice it this Mac not only likes to sleep, but it is very chipper when you wake it.

    Weight

    Now here’s something you are likely to really care about – the lack of weight on this machine. My first Mac the 12” PowerBook weighed 4.6lbs, my later MacBook Pros weighed over 5.2lbs, the 13 weighs in at 2.9lbs. The difference is immediately noticeable. Both on my lap, and carrying the 13 in my bag. The 13 is not as invisible to carry as an iPad is, but the weight is so minuscule in comparison to what the machine can do.

    Size

    The best way I can describe the size of the machine is: ideal. I always felt that the 15” machines were just a tad too large to carry, and that the 13” Pros looked a bit to chunky. The 13 though is round about perfect for my needs. I would say that if you don’t have an external monitor to use when you need/want it that over time you would be better served with a 15” screen. Having said that I have yet to feel uncomfortable working on this computer.

    Traveling

    I won’t be taking the 13 on an airplane until December and I won’t even be taking it out of state until Thanksgiving. I did take it on an adventure to Starbucks and a couple of those ‘babysitting’ trips – mostly I wanted to see how it fit working out of a small space. Since getting my iPad I have been spending Fridays working out of a Starbucks ((The one on 2nd and Lenora in downtown Seattle if you care to join.)) for a couple hours a day. Recently this Starbucks decided to change tables and they either got much bigger or much smaller ((Two person tables smaller, four person tables – huge.)), never having taken my MacBook Pro I thought I would try taking the 13 to see how it faired.

    The bottom line: the 13 fits so very neatly in very cramped quarters – a great companion when you don’t know how much room you are going to get. I only have 3 upcoming trips planned: In-laws over Thanksgiving at the Oregon Coast, Miami for my sister-in-laws wedding over New Years, and SXSWi in Austin, TX. Prior to buying the 13 I had already planned on just taking my iPad with me, now though I know for sure that I will take both the iPad and lucky 13 with me. Writing on the 13 is just too good to try and get by on the iPad, and if I am going to bring a keyboard, why not just bring the 13 – the size requirements are not that much more. ((I am still bringing the iPad because for movies, games, and reading I love using the iPad.))

    Off-loading Media

    When I initially posted about using the 13 as my primary machine one of the most common emails I received was just how I was managing all of my media. Fair enough and since it directly affects how I am able to ‘get away with’ using the 13 as my primary Mac I thought I would take some time to talk about that setup. I manage four types of media that I don’t keep on the 13 full time: documents archives, photo archives, music and video.

    Documents

    Let’s start with the document archive. I use three methods all together to manage my document archives which consist of any past work (personal, professional, academic) that I want to keep long term. I store these items between: iDisk, External HD and Egnyte. All of my work files go to the Egnyte cloud server so my colleagues can access those files. All of my recent archive data goes to iDisk – this is the stuff that I have done within the last six months, or that I find my self wanting to reference occasionally (such as past designs or layouts that I may want as a template). Everything else that doesn’t fit in those two categories gets stored on the external HD, and if it can be organized into a project I zip that folder for long term stability.

    Photos

    My photo archive storage is a work in progress now. I used to exclusively use Aperture so archiving was easy, I kept a new library for each calendar year. I would keep very recent photos on my Macs main drive and then import those Aperture projects into the other libraries for archiving. This way I could easily access all my old photos when I wanted and needed too. I have switched now and am mostly using LightRoom for my photo needs. I archive folders of images (in a loose project format) on the external drive out of LightRoom. I am looking at a better method as this one is cumbersome, to say the least, but for now that is how I am doing it. My photo archives stand at around 150GB right now.

    Music

    Music is simple, I keep the iTunes library data file on my Mac’s internal storage and the actual music/apps/backup files on an external drive. Apple has detailed how to do this here, and I recommend using that as a starting point. The plus side to working the library the way I have it is that I can check what music I have on my computer by opening iTunes at any time, this also prevents the library link from getting messed up when you open one of those annoying iTunes Store links sent to you. I am currently managing a music/apps library of around 110GB right now.

    Video

    This is a much more simplistic setup – all of my video media stays on an external HD that is attached to a Mac mini in our living room. I keep every piece of video there until I need to put it on a device for traveling purposes. I just don’t find the time to watch a lot of the movies and TV shows that I have on my primary computer so I have just removed it all. Currently my video library sits at 180GB.

    Backups

    I back up everything except my iDisk – there may be a day when I lose all my data on it, but it is way too slow to try and back up. All of the other drives are cloned to another drive, and the cloned copies sit in a fire safe in our house. The pictures are again cloned to a large mobile drive that lives off site at my office. It would suck to lose my documents/music/videos – but I would be heartbroken to lose my photos again. ((My un-backed up Laptop was stolen in college, all I have are scans of printed images before that time.))

    A Couple of Additional Thoughts

    Off loading your media from your Macs primary drive is a must for anybody wanting to use a MacBook Air as their primary machine. It is not easy and not without its downfalls. When new iOS updates come out for my devices I need to wait until I get home to plugin to my HDs before I can update – this can be massively frustrating when I want to start playing with the new updates.

    Further there is no ‘it just works’ setup that I have found. iDisk is painfully slow, Dropbox requires space on your actual HD, external HDs are big and don’t travel well. The bottom line is that if you want to use an Air as your primary machine you need to get used to not having all of your media with you all the time. With a little planning though you can greatly reduce the hassle this may cause – I try to keep a huge library of media on my iPod/iPhone/iPad so that I can get to that data if I really want to.

    Having said that, external storage is dirt cheap these days, you can pick up a couple terabyte drives for under $200 total and that should meet most peoples needs. I need to stress yet again the importance of backing up your external media, I have had several external drives get fried from power outages while my Mac was connected. Music is replaceable, video memories and photo memories are not – back it up.

    mba-25

    The MacBook Air As My Primary Mac

    All of that brings us to the meat of the issue – the question I have been getting asked by readers since I posted I was going full time to a MacBook Air: how does it work as a primary Mac?

    I don’t want to jump the gun and say that this is the best Mac I have ever owned – but this is my favorite Mac that I have ever owned. ((I have owned the following Macs: 12” PowerBook G4, Original G4 Mac mini, Mac Pro, original MacBook Pro, original unibody MacBook Pro, and now the 13” Air.)) The question though isn’t whether I like this machine ((Because I love it.)) but whether or not one can use it as a primary Mac.

    The short answer is absolutely.

    I am not going to be addressing any specific performance factors, I will link to a bunch of other reports you can look at for raw data below, but I think it is most important to address how I compute – this way you can see how you compare.

    Work

    At work I use my 13 hooked into a 24” LED Cinema Display, running closed so that the 24” screen is my only screen. During the day I use a mixture of these apps: Parallels 6 booting Win XP Pro, Yardi Genesis (windows app), TextMate, Transmit, Tweetie, Mail, iCal, Safari, Dashboard, OmniFocus, NetNewsWire, MarsEdit, Ulysses, Soulver, Dropbox, InDesign, Pages, Numbers, Yojimbo.

    I have never been one of those Mac users to just leave everything open – I only leave open what I actively use. So you can safely assume that Parallels, InDesign and Soulver are not open all the time. My rough estimates are that during the day I average about 2GB of data in Swap and about 300MB of RAM free.

    Home

    At home I use all the same apps, we just need to remove Parallels and add in iTunes, LightRoom, Aperture and Photoshop. Again these apps are rarely open all the time, but often they are open, all at the same time. Thus I use almost all RAM during these times.

    Noticed Pitfalls

    I have only noticed one rather annoying pitfall since owning this machine: photo exporting is much slower. It is not unbearable, but what once used to be a rather instant affair now takes a noticeable amount of time. The lack of a backlit keyboard was odd at first, but turned out to be a non-issue for me, but I can see how it would be troublesome if you like to work in dark environments.

    The last frustration that I have run into is that 4GB of RAM is not the same as 6GB. An obvious observation, but an important one, it is not that I have 2GB less RAM, but that 6GB is actually 50% more RAM. That is a noticeable difference. I would suspect that the majority of people reading this don’t have more than 4GBs of RAM and truly you don’t need more than 4, but when you have had more, you notice the moment you scale back that RAM.

    Realistically 4GB of RAM is plenty and I don’t notice the swapping until I really started to push limits. Most of the swapping that occurs on my machine can be limited by a quick restart of Safari (I say quick because a CMD+Q and a relaunch with LaunchBar is all it takes, no icon bouncing needed). However if you are someone who lives in Creative Suite, or whom just hates to quit apps you may want to look at the MacBook Pros so that you can get the full 8GB of RAM. When swapping does occur you will notice a 2-3 second delay before you get can get rolling again. Over all not to shabby, but again 4GB is not 6GB.

    The performance Pitfalls that an i5 or i7 Intel user will notice is in tasks that really get the CPU going, or in tasks that get the GPU going. This is not a machine for gamers, nor is it a machine for people that want to quickly edit thousands of photos. Editing a few hundred from a vacation every now and then is no problem.

    Pluses

    The pluses greatly outnumber the pitfalls of the 13, I truly love having a notebook that once again feels portable. Yes, I could take the MacBook Pro just about anywhere I can take the 13, but I would be far less comfortable doing that. The MacBook Pro is more money, it is heavier, and it is physically bigger. The 13 is less of all those things.

    The biggest pluses of the MacBook Air is that you get the best portability, while maintaing great speed and screen resolution. On top of that you get more bang for your buck. By that I mean that the maxed out 13” Air I bought was $1799 before taxes. To get a 15” MacBook Pro ((Because I wouldn’t buy a 13” MacBook Pro over the Air.)) I would have to spend $1799 to start, I would want to add an SSD and more RAM in order to justify the MacBook Pro over the Air, otherwise why would you need the Pro? Assuming that you start with the base model 15” Pro and you add the 8GB RAM option, and an equally sized SSD it would cost you $2949, or about $1100 more than the Air.

    So for all that extra money you get a machine that will probably last a bit longer (given the increasing CPU requirements we seem to have), but one that will weigh more and that, because of that, will force you to leave it behind at times when you would take a lighter laptop with you.

    That is the big plus of the Air for me: portability. Being a person that loves to take a computer with him and does so everyday portability is just as big of a factor as speed is to me. If you carry a computer to and from work, you really should think about looking at the 13” Air, I would guess that most people could make it their primary Mac with only a few tweaks to how they store their media.

    mba-19

    Final Thoughts

    The best analogy I can think of is with cars. Having a MacBook Pro feels like buying a high-performance SUV, something like a Porsche Cayenne or a Supercharged Range Rover. You are buying that car because you want the versatility that an SUV offers, without sacrificing too much of the performance you would get with a sports car.

    The 13 though is more like a sports sedan ((In this analogy the 11 would be the two seater.)) it will do most everything that you do in your SUV, but there will be things that it can’t do as well. Things like huge Costco or Ikea trips, off-roading, towing a boat and driving in the snow. Most people though will never use their SUV for such things, making the extra money they paid for it a waste. The few times that you may do those things you seem to always find a way to get by without the SUV.

    The 13 is a wonderful Mac and I can do just about everything on it that I could on my MacBook Pro. ((I say ‘just about’ because I did have to switch an external HD with my wife because the drive was FireWire only.)) Somethings are not as fast as they used to be, but those are things that I do infrequently and that when I am doing them I am never in a rush to finish them.

    I couldn’t be happier switching to the ‘limited’ 13” MacBook Air as my primary Mac.

    Miscellany

    A few notes that didn’t really fit in anywhere else:

    • The MacBook Air is too thin to properly fit in the Rain Design mStand I use at home. The front edge of the computer sits below the rubber stoppers at the front of the stand. I am probably going to sell the stand.
    • I hate the way the Cinema Display cord attaches to the Air, you have to stretch the cord across the width of the machine to be able to use all the cables. This is unsightly and rather silly looking.
    • There has been a few times when I really liked having the USB ports on each side of the computer, and a few other times when I have really hated it.
    • A couple of people wanted to know how LightRoom felt and I can say that it feels about the same as it did on the MacBook Pro. The most noticeable differences is when you have to export a file, especially when you export to open in Photoshop CS5 – there is a noticeable difference in speed there that may impede a photographers workflow. If you are coming from a slower or slightly faster, but platter HD based machine you won’t notice this.
    • I have received a bunch of comments from people agreeing with me and then saying that they purchased an 11” MacBook Air to use as their primary machine. I don’t doubt that you can do that, but that has never been what I have argued – I am just not confident that the 11 is fast enough to do that (plus that 11” screen will become annoying mark my words on that).
    • The computer is so light that when sitting on the couch cushion and charging I am not at all confident that the MagSafe would release before the computer would get yanked to the floor. I thankfully have yet to test this in the “real world” but in giving it a few tugs it seems to be that 60% of the time the MagSafe pops loose. It really depends on the material the Air is sitting on as the lack of weight in the machine means that it needs some friction to help that MagSafe release without pulling the Air to the ground.
    • The battery is insane – love it.
    • These are just my initial thoughts, I don’t think one can accurately gauge whether a computer makes a good replacement until about the 1 month mark, I’ll post additional thoughts then.

    Performance Benchmarks

    Some More Pictures

    mba-8

    If you want to see some more pictures head on over to the Flickr Set that I have created.

  • Quick Look: Notational Velocity Forked

    Notational Velocity is one of my all time favorite Mac apps, the built in sync to Simplenote, the text file storage, the instant search; these are things that make an app great. I have been using Notational Velocity for quite some time now, but recently I switched to a ‘forked’ version of Notational Velocity. Essentially Elastic Threads took the Notational Velocity code and re-wrote parts of the app to make it better.

    And better it is.

    Here is some of what you get with this new ‘forked’ version of Notational Velocity:

    • Fullscreen view
    • Horizontal layout
    • Collapsed notes list
    • Menubar mode
    • Hiding of the dock icon
    • Color themes
    • Better tag management

    Now I am a proponent of simpler is better, but in this case I must say there are some very nice features added to Notational that make the extra ‘bloat’ worth it for me.

    Fullscreen Mode

    Normally I am a huge fan of fullscreen modes, but this implementation is just off. Instead of reworking the layout to really take advantage of the fullscreen mode it is left the same and just blown up to fullscreen, much like ‘maximizing’ an app in Windows works. This is just not right, you should adjust margins and the display of the notes column if you are going to throw a notes app into a fullscreen mode.

    For me fullscreen mode is worthless in Notational as it is currently implemented.

    That said I can see some use for it when taking notes in a meeting and not wanting to close your open windows, while still hiding them from prying eyes.

    [Updated: 11/2/10 at 3:17 PM] I wanted clarify that fullscreen mode does change the margins, but nothing like what I would be used to for a fullscreen writing environment. I am looking for a narrower column, with more line spacing – best just to let this be user changeable if possible. Every screen is a different size, and so a default setting would be hard to do properly.

    New Layout

    The horizontal layout option though is a welcome addition and perhaps one of the biggest reasons to go with this version of Notational Velocity. You get the notes list along the left side, search across the top and the note on the right. Much more comfortable to use on widescreen computers, so unless you use a portrait oriented monitor this will be a welcome addition for you.

    The last feature that I want to touch on is the menubar mode. You can add a Notational icon to your menubar and then switch the app to run in dockless mode. This gives you no dock icon, and just a menubar icon. When Notational velocity is active the menubar icon is in color, and black and white with the app goes inactive – a very nice touch.

    One thing you need to be aware of, when you change to this mode you can no longer CMD+TAB to get to Notational Velocity – surely a deal breaker for some. I like it because I can still get to it with LaunchBar and I don’t use Notational all the time I tend to keep it open and ready all the time though.

    Go Get It

    If you use Notational Velocity there are a lot of things to like about this forked version and it is incredibly stable. No reason not to go get it, download it here. If you don’t use Notational Velocity, put down your Evernote and go get a great note taking app. ((I find Evernote to be, well less than stellar.))

  • Shawn Blanc’s iPad Life

    Please welcome Shawn Blanc, perhaps best known for his exquisite writing on ShawnBlanc.net, he was kind enough to take some time to share his iPad Life with me.

    Tell me a little about yourself, what do you do, where do you live?

    I am a full-time missionary at the International House of Prayer in Kansas City. I serve as the Director of Marketing and head up our website, design, branding, and most other communication efforts.

    Because of my affinity of fine software and great design I write a tech- and design-centric website at shawnblanc.net. Also, I drive a 20th Anniversary Edition Volkswagen GTI (#3455 of 4000), and I love to snowboard.

    What was your reaction when the iPad was launched?

    When Steve Jobs first announced the iPad in February it was pretty much what I expected. Watching him show it off, it just seemed like a big iPod touch. Not that I was unimpressed, just that it instantly seemed familiar.

    But then the reviews started rolling out just a few days before it went on sale — I especially remember reading David Pogue’s, Andy Ihnatko’s, and Stephen Fry’s articles. Based on these guys’ reactions, it was obvious that the iPad wasn’t just a giant iPod touch and that the next few weeks and months were going to be very exciting for early adopters.

    By then it was two days before the release, and so it was too late to pre-order one and get it in time for launch day. I had no choice but to arrive early at the Apple store and wait in line.

    Which model did you order and why?

    I bought the 16GB, Wi-Fi model (the 3G models weren’t available on day one), along with the Apple case and a bluetooth keyboard.

    Based on how and where I use my laptop I knew I’d be fine with the version that offered Wi-Fi only. And based on how many apps and music I keep on my iPhone I knew 16GB of storage would be more than enough for me. And I was right.

    Though it would be nice to have a 3G model so I could still have connectivity at times when Wi-Fi is not available, those times are few and far between. In fact, usually those times are when there is Wi-Fi but it’s slow.

    How are you using the iPad on a daily basis?

    My iPad is used for all sorts of things: reading, writing, taking notes, jotting down to-do items, sketching out Website ideas for my team, setting meetings, checking email, and more.

    Can you give me a quick run down of the apps that you use the most?

    I do a lot of reading in Instapaper, Reeder, and iBooks (Instapaper on the iPad is perhaps the best way to read the Internet). I also buy and read Wired every month.

    Even with the plethora of writing apps which have come out, I still write all my notes in Simplenote, and do a lot of long-form writing here as well (using the bluetooth keyboard). Though I have bought and fiddled with Writer and PlainText and a few others, I am still sticking with Simplenote as my main writing/syncing app of choice.

    For sketching, I use Penultimate; it’s fun and clever (though Adobe Ideas is also a good sketching app and happens to be free).

    In the past few months OmniFocus has grown into a vital iPad app. Not only is OmniFocus a fantastic task-management app (on iPhone, iPad, and the Mac) but the iPad version is by far the strongest version of the three-app suite from OmniGroup, and I use it for my weekly project reviews.

    Which app is your favorite?

    Based on time spent in the app: Simplenote.

    Based on most-frequently launched: Twitterrific.

    Based on personal affection: Instapaper.

    Do you have any bag/stand/case recommendations for people?

    I use Apple’s iPad case. It gets a lot of flack, but I like it. It is not the coolest case ever (the sharp edges are annoying), but it is thin and highly functional.

    If I need to prop my iPad up while its not in its case, I use an inexpensive book stand that I picked up on Amazon a few years back.

    What features do you want to see in a future iPad?

    My future feature requests are just the usual suspects: retina display, an even longer battery life, and a lighter casing that makes it easier to hold in one hand.

    Also, I’d love some sort of Apple-led, Dropbox killing, cloud service that allowed all my iPad, iPhone, and Mac apps to work much better together. Right now, each developer has to build their own syncing solution and though Dropbox is significantly helping make that possible, it’s not the ideal situation.

    Thanks again to Shawn for taking the time to give us a little insight into his iPad life. Be sure to follow him on Twitter he is @shawnblanc.

    More iPad Life

    To see more people’s iPad Lives take a look here.

  • The Value of ‘Pro’ v. ‘Lite’

    After writing about trials/demoes yesterday I got to thinking about in-app purchases to upgrade to full versions and the perceived value of calling software ‘Pro’ versus ‘Lite’. It occurred to me that there is an inherent value in the ‘Pro’ tag and there is an inherent devaluation that happens when you tag something ‘Lite’.

    Look at it this way, Angry Birds has two versions of their game for sale, a ‘Lite’ version that is free and then a non-lite version that you must pay for. What Angry Birds is saying by titling the two versions this way is that the ‘lite’ version is of lesser value than the regular version – it is a lesser app with fewer levels. Now imagine that Angry Birds sold the Angry Birds title sans-lite for free, it would be the same game, just not titled ‘lite’. What was Angry Birds before now becomes Angry Birds Pro, this is the version that you must pay for.

    So my question is this: would you rather pay for Angry Birds or Angry Birds Pro if they both costed the same and were the same exact app?

    The real question it would seem is should your trial version be called a ‘lite’ version, or should you call your full-version a ‘Pro’ version?

    From what I have been able to sort out, the differences look like this:

    Lite Means Cheap

    Whenever I see someone with a ‘lite’ version of an app on their device I immediately wonder why they just don’t pay for the full version. If they like it enough to keep it on their phone surely it is worth something. ‘Lite’ then in my eyes carries a negative connotation, it means that it is not as good as the non-lite version.

    It makes me want to have the non-lite version of the app because I don’t want to be seen having the ‘lite’ version. This is good for a couple of reasons.

    1. People will feel a desire to upgrade and pay for the full version of the app, thus removing the ‘lite’ tag from their mind.
    2. It in no unclear terms tells the customer that they are not getting the full-version and as such should not expect the app to be as good as the full version.

    This is why I think so many people have stuck with the ‘lite’ tag for trial versions of apps in the iOS app store – they do not want negative comments because people expected to get a full version of the app.

    Pro Means Pro

    If I see that an app is free to use, but also has a ‘Pro’ version I immediately want to know the difference between the two, because I always feel that I need the ‘Pro’ version of everything. If my buddy has app ‘X’ on his iPhone and I have app ‘X Pro’ on mine I will immediately feel vindicated in having paid for the app. That is giving people a ‘Pro’ tag when they buy instead of just removing the ‘lite’ tag seems to have a larger inherent value in the consumer mind.

    There is though a consequence of structuring you software in this way: it does nothing to tell your consumer that the ‘non-pro’ version is really just a trial or ‘lite’ version in disguise. That is there is little reason for many consumers to think a paid upgrade is worth it to them, most people don’t feel the compelling urge to be a ‘pro’ when it comes to iOS apps. This could and probably would lead to rather negative ratings and comments from people expecting to get a full version only to find that they downloaded a trial. That said by designating the ‘Pro’ tag for your paid versions you are giving paying customers something more tangible than they get with the ‘lite’ model.

    The Right Tag

    There is no right tag, but I think that certain apps should be using certain tagging instrumentation. Games are probably best served sticking with the ‘Lite’ system as it is the best way to let people know that they are not getting the full version of the game. For apps that some people will be perfectly happy using just the free version, and could conceivably continue to use a free version indefinitely the ‘Pro’ tag seems to make more sense. These are apps like Twitterrific that in the free version works fine, but you can only use one account and you must see ads. Paying for the full version removes these issues. Thus a consumer could use the free version indefinitely if it suited their needs, and would only need to pay for the app if they wanted the extra ‘pro’ level features.

    I say ‘Pro’ makes more sense only if you develop an app that has two versions, one free and one paid and the free version is made to be a scaled down version that can stand on its own (meaning you don’t run out of “levels” as you would in a game). You are in effect giving away a full version of your app for free, and selling a version with more features as a ‘Pro’ level which is in line with what the consumer mind expects.

    Either route you go I doubt you will get rid of the rude comments that plague the App Store.

  • Trials, Demoes & App Stores

    One little annoyance about Apple’s App Store model (both iOS and presumably the Mac App Store) is that there is only one way a developer can really offer customers a demo or trial of the software: ‘lite’ versions. As it currently stands on the Mac there are three methods that I can think of that developers use for allowing you to ‘test’ their software: trial periods, demo versions, trial demo versions.

    Trial periods are straightforward – you can use the app full featured for X period of time, then you must pay up. Demo versions allow you to use the software for as long as you would like, but you don’t get all the features that the software offers until you pay for the full version. ((Like how SuperDuper! works.)) Then you have what I call trial demo versions, where it is a combination of both, you get X period of time to use a limited feature set of the app.

    One of the complaints that I have heard about the upcoming Mac App Store is that Apple is excluding demo and trial apps from the store – effectively forcing consumers to pay up, for a presumably expensive, Mac app without getting to see if it is what they need first. This is a real problem, how many people want to pay $60 for a task management app like Things or OmniFocus without getting to ‘play’ with it first? Not many I would guess, they will opt for cheaper options like Taskpaper.

    Why Apple is Doing This

    I can only guess why Apple is setting this rule, but my guess would be that they too hate those annoying nag screens and the inability to print in demo apps. By that I mean trial/demo software is incredibly annoying to consumers, what if the feature you want to buy the software for is one that you can’t use in the demo version? What if you really want to test out a piece of software, but 14 days is just too short – sometimes life gets in the way.

    There is only a small contingent of software developers out there that do Trials and Demoes right, everyone else just makes them as annoying as possible. That is what Apple wants to do away with, they want to improve the customer experience with 3rd party software.

    Lite Apps

    All of this talk brings us to so called ‘lite’ apps that you find littering the Top 100 in the Free section of Apple’s iOS stores. Most common with game developers – you get the same game, often with less levels, for free. The benefit to the consumer is that you get a try before you buy option. The benefit for the developer is that they get to expose a lot more people to their app that would not have paid for something they could not try first. The drawback to developers is that they are giving away part of their hard work for free and there is certainly a large portion of users who don’t end up buying the full version.

    This is where the rub is for developers – how do you make a ‘lite’ version of a Mac app?

    There are certainly some apps that excel at things like this: SuperDuper and Tweetie (back in the good old days) and so forth. They all have a good free or ‘lite’ version of the software that users can pay for a full version that does a bit more. How do you translate a ‘lite’ version to something like OmniFocus? Only allow so many actions or projects? Remove perspectives or syncing? With a piece of software like OmniFocus removal of any of those features severely cripples the users experience to the point where they begin asking: ‘is this app any good?’

    Challenge

    The real challenge for developers moving forward with the Mac App Store is not going to be deciding whether or not to allow Apple 30% of their revenue – rather it is whether they can and should make a ‘lite’ version. There are some apps (Games particularly) that lend themselves to having ‘lite’ versions fairly easily – others like OmniFocus are not as clear cut.

    Say you do come up with an idea of how to make a ‘lite’ version of your app – will it even be worth your time rebuilding the app into a free, or way too cheap ‘lite’ version?

  • The 11 (inch MacBook Air that is)

    About 500 words into this post I deleted everything because I saw this:

    Screen shot 2010-10-27 at 11.01.19 AM.png

    Right now you can get any new MacBook Air with the ‘Ships in 24 hours’ availability, except for the base model 11 – that model has a 1-3 day wait on it. That alone doesn’t say all that much, but if you couple it with reports across Twitter that local Apple Stores are sold out of the base 11 model you start to begin to get a much bigger picture of what is going on.

    I think the 11 is going to be much bigger than we think.

    One would think that 1.4GHz 2GB RAM and a 64GBs of storage would make for a pretty poor computing experience, and one would be wrong, apparently. Take these reports from major reviewers across the web:

    Jason Snell:

    The release of the iPad made me wonder if I’d consider a Mac laptop as my constant traveling companion ever again; the release of the 11-inch MacBook Air proves that there’s still plenty of life left in the Mac after all.

    Joshua Topolsky:

    The very low-powered 11.6-inch unit obviously had the bigger issues: while it generally acted just like you’d an expect a Mac to act — windows, applications, and new browser pages loaded quickly, and graphically heavy features like Expose seemed to have no trouble — we did notice some occasional stuttery behavior while scrolling heavy webpages and galleries, and full HD video in YouTube did not play back smoothly. (Maybe we can blame that on Flash… we’re sure Apple does). Still, the overall feeling was snappy and bug-free.

    Laptop Mag:

    The 11-inch MacBook Air is a powerful ultraportable that makes other systems in its class look positively bloated. More important, this machine never keeps you waiting, thanks to the way it uses flash memory.

    Andy Ihnatko:

    I’ve been using the 11” model nonstop for five days now. It left me with the emphatic conclusion that the Air is truly — finally — a “real” Mac. The Air certainly didn’t perform as well as my 15-inch MacBook Pro, but the key point is that it could handle every app and every task that I perform daily on my main machine.

    Anand Lai Shimpi & Vivek Gowri for AnandTech:

    As a pure writing device however, the 11-inch is great. The SSD ensures that performance is consistent and applications launch quickly. If all you do is write, browse the web, write emails and talk on IM – the 11 gets the job done. Ask more of it for long periods of time and I think you’ll be disappointed.

    That is some impressive text written about this tiny little machine that on paper looks terrible under-powered. When at the Apple Store picking up my 13” MacBook Air I asked the guy helping me which model was selling the best, and which was drawing the most interest. He pointed to the table – table – of 11” MacBook Airs – they sold out the first day and have been running on short supply since being restocked.

    I inquired what the typical buyer was, he told me it is 60% students and 20% business travelers. Imagine that, students opting to spend $500 more on a MacBook Air instead of the iPad. Interesting.

    All of this lead me to think that Gruber is right about the 11” MacBook Air it is very much a non-primary Mac – that it is a complimentary device to your main computer. I don’t think that the 11 stops there though, there seems to be three types of buyers for the 11: students, business travelers, niche buyers.

    Students

    This, I think, is going to make up a huge segment of 11 buyers. I was trying to think about why, as a student, you would prefer to have a 11 instead of an iPad ((Assuming there is another computer of sorts in play already.)) when I realized that the great part about the 11 is that you get less hassle. Here is what a student trying to use an iPad in class would have to put up with today:

    • Lack of multitasking on the iPad ((This is coming soon, yes. But I doubt that enters into the immediate decision process.))
    • Having to use the onscreen keyboard.
    • Limited to iOS apps.
    • Syncing files via iTunes (worse than a root canal).

    Now think about how much more cumbersome setting up an iPad for note taking would be if you add a keyboard dock or bluetooth keyboard to the mix – it really becomes a pain in the ass at that point. No student wants to be the nerd in the corner that takes a few minutes to set up his note taking system before class, and another few minutes to put it away after class.

    Thinking about it that way the 11 starts to make a lot of sense for students. You can fly into class, pop open the screen and have no problem working right away. Likewise you can slap the lid shut, stuff it in your bag and walk out – there are no moving parts you need to wait for, and it sleeps really fast. Further, you can go goof off between classes without worrying about your battery draining, the thing has 30 days of standby. Absurd.

    And the coup de grâce of the whole thing is that if you really needed to, the 11 could easily be your main machine when you are back at your desk. All you would need to make it your main machine is to spend $150 on a monitor, and another $80 on an external hard drive, and some change on a keyboard and mouse. You have now given students a notebook that does a few things they really care about, but most importantly that stays out of their way so that they can do what they want.

    A tool that stays out of the users way – well that tool is invaluable.

    Thinking back to my university days I would bet that I would get more use out of an 11 than I would out of an iPad. The only way that would be reversed is if all my textbooks came on the iPad, but even then I would probably just want both.

    Business Travelers

    Ah yes those men that rack up the miles and talk annoyingly on their cell phones until the flight attendant rips it out of their hands – the business travelers. Again at first glance I would think that this group would want an iPad instead of the 11. I mean the iPad has twice the battery life and is smaller and lighter – seems like a match made in heaven. What do we think business travelers are using a computer for though?

    Possible business traveler computer uses ((Not ever having been a business traveler myself I can only guess.)) :

    • Working on Excel files
    • Working on a presentation
    • Responding to email
    • Writing reports
    • Entertainment
    • Video chatting with family

    Here is the problem: have you ever tried to work on Excel files on an iPad? I have, let’s just say it is a less than pleasant experience. The iPad works great if you are just viewing files, and doing minor edits and markups – Numbers can handle that kind of stuff. Heck Numbers can probably handle most everything a business traveller might want to do. Your fingers are the weak point here. Your fingers and hands will tire long before Numbers runs out of features. It’s not that you can’t do the work, but that you would much rather not have to do it all on the iPad. I am in no way stating you can’t create content on the iPad – you can – but that on a cross country flight it is less than ideal.

    Think about it another way, say you are taking a cross-country (U.S.) flight and you need to go over sales projections that your staff sent you as an Excel file. You have the option of using either an iPad or a 11” MacBook Air – which are you going to grab? If you think the screen is cramped on the 11, wait until the onscreen keyboard pops up on the iPad – then you will feel cramped.

    Carrying a keyboard for the iPad has the same implications for the business traveler as it does for the student – you again become the guy with all these little parts and pieces that need to be assembled just so you can work. Not to mention: on an airplane, where would you prop up the iPad, and where would you rest the keyboard? ((Assuming a bluetooth keyboard. As the keyboard dock I would guess would make the iPad all together too tall to work off the tray in front of you.))

    It further helps to solidify the 11’s place for business travelers when you think about the fact that most of these purchasers will probably have another computer at their office or home already. That means that for travel they must choose between the iPad ((Possibly other tablet devices.)), a Net book, a MacBook Air. When you think about it like that, and think about what most business travelers use a computer for, a MacBook Air moves to the top of the list.

    You can almost remove the iPad from the list unless the traveler has an iPhone 4 that they can use to talk to their kids back home. I have talked to a few people now that want an iPad badly, but are waiting to get a FaceTime camera on one because they like to video chat with their kids while they are traveling. Don’t underestimate the power of that video connection for business travelers.

    The Niche Market

    This is the general group where we will throw everybody else that buys the 11” MacBook Air – these are the people who want it because it is small, or fills a very specific need, or they just want it. There does exist one other type of buyer though: new Mac users. I would not be so naive to think that there is going to be a mass of people buying Macs just because of the 11, but I do think it offers a more compelling reason to switch than Apple previously had.

    The MacBook Air could act as a stepping stone computer into the Mac world for people. I am not saying this will happen on a large scale, but I bet it won’t be very hard to find people that buy an 11 as a secondary computer to their PC, only to come back later when they need to replace their PC and buy q Mac. The 11 could be a trojan horse for getting more Mac users.

    Here is a scenario that keeps popping into my head, and seems to make a lot of sense. A stay at home mom wants to get a computer that she can use when the kids are gone, and when she is waiting for them and working on her various projects – in other words, light computing needs in short spurts. She has been turned off by the iPad because she has been told it is not a ‘full’ or ‘real’ computer, so instead she has been looking at a cheap Net book. Most likely playing with them at Costco and Best Buy, but the MacBooks keep catching her eye. Now she sees there is a Net book sized MacBook, that, while more expensive than all other Net books, really looks good. So she walks over and starts playing with the 11 and talking with the Apple Rep about it. She eventually says forget it – the price is way too high, and she just doesn’t need it.

    Now what happens when she goes back to the Net books? She is going to find herself waiting for things to open. All of a sudden the 11 doesn’t just look like a sexy little over priced Net book, but instead a really, really, small computer. That is powerful, being able to draw a consumer in that would not normally look at your computers (in this scenario a stay at home mom) and give the a compelling reason that is hard for competitors to compete with – flash storage.

    Another way to think about it is to think back to something that you were looking into buying – perhaps a car. You drive a whole bunch and maybe one, just for fun, that is a bit better and out of your price range. If that car is so good that it makes all the other cars you drove feel like a dog, you are probably really going to run the numbers to see if you can get that car. People like to treat themselves, especially if they feel they can justify said treat. With the 11 the justification would be that it is smaller, than most computers, looks better, feels faster, and is a Mac.

    These are Powerful Markets

    When I got my 12” PowerBook G4 there were very few Mac users on campus – by the time I left there were markedly more. The majority of them were 12” PowerBook G4s – it was just the popular machine to have. I think the 11 could do the same thing once again, by getting into the hands of a ton of people you are helping the 11 to become ‘mainstream’, instead of people looking at the 11 and thinking how cool it is, they look at the 11 and think oh yeah – there’s another one, what is so great about those?

    When you get people interested enough to ask questions, then you get them interested enough to look into it. That brings them to Apple.com and that takes them one step closer to being a Mac user. Whether or not you like the computer that you use, every time someone sees you using it, you become an endorser of that computer, by virtue of the fact that you are using it and therefore must have bought it for some reason. Now imagine first-class being full 11s, lecture halls being dominated by them, and a mom waiting in her car for her kids checking email with one. That’s kind of how the iPhone started…

    This could be powerful – or maybe I just need some sleep.

  • RE: Where Gruber Thinks the MacBook Air Fits In

    Last night John Gruber posted on Daring Fireball that he feels the MacBook Airs place in the Mac lineup is as a second computer for the 13” and a sort of iPad Pro for the 11” model. It is an interesting perspective and I was glad to read it, but I completely disagree with him. ((For a change.)) I don’t think that Apple sees the MacBook Air as a “secondary Mac” at all. In fact in light of the reviews and benchmarks coming out about the MacBook Air I would suggest – actually I am gambling on – the fact that a MacBook Air can and will be more than ample as an everyday, only Mac, machine.

    Gruber:

    Here’s the way I see it: the Air is a secondary Mac; MacBook Pros are for use as a primary computer. I.e., if you want your MacBook to be your one and only Mac, you should get a MacBook Pro. You’ll need the additional storage, and you’ll be thankful for the additional RAM and expansion ports. If you’ve got a desktop Mac (or perhaps even a big MacBook Pro) as your primary Mac, but want a small lightweight MacBook for use away from your desk, the MacBook Air is your best option. The biggest weakness of the Air is its relatively small amount of storage space — that’s not nearly as much of an issue for a secondary Mac.

    I completely see where he is coming from, but I think he may be projecting his usage too much onto the machine. My wife for instance has an original MacBook Pro with a 100GB hard drive – all of her media is on the computer, nothing on external drives – and she still has 19GB free. The biggest HD I have ever had was 300GB in my laptop, I switched that a few months back for a 240GB SSD. Right now I have 97.6GB free, but I keep all of my photo archives and music/videos on an external drive at home.

    My sisters keep all their media on one machine and have room to spare, ditto my Mother and step-mother. Ditto a co-worker that has an older Macbook. I don’t think storage space is at the premium that Gruber thinks it really is. There is certainly a large contingent of Mac users that have an overwhelming amount of data storage needs, but if you fall in that group than I doubt that even a 500GB ((Which is the current maximum hard drive you can get on a MacBook Pro)) hard drive will suffice for you. So let’s go ahead and just throw out the ‘needing more storage space’ arguments against the MacBook Air, most people can and will figure out how to deal with that if it is even an issue for them, even then I don’t think it is an issue for the average user.

    That leaves the last two points that Gruber brought up: extra RAM, and expansion ports. Here is how Apple deals with the RAM in its computer line: MacBook Pros, Mac minis all support 8GB of maximum RAM, the iMac supports 16GB max, the Macbook and MacBook Air supports just 4GB of RAM max, and the large-and-in-charge Mac Pro supports 32GB of RAM max. So really to get more RAM you must buy at least a MacBook Pro if you want a laptop with more than 4GB of RAM, but that is going to add $400 to the price ((Unless you buy 3rd party and install for your self.)) of your MacBook Pro.

    How many people out there are really going to pay to upgrade to 8GB of RAM? I would guess not many, and I would further guess that not many are going to pay to upgrade the MacBook Airs 2GB of RAM to the 4GB. So we are really comparing a 2GB RAM machine with a 4GB RAM machine – and in that case the MacBook Pro looks a lot better. There is a huge usability difference between 2 and 4GBs of RAM, so much so that I would recommend 4GB as a base starting point for all Mac users.

    That brings us to expansion ports, here is what that looks like:

    Screen shot 2010-10-26 at 11.27.11 AM.png

    Essentially then we can leave out the 17” as I bet Apple will sell more Airs than they do those and a 17” notebook is bordering on being a desktop only machine to begin with. So that leaves the rest of the lineup. With a Macbook you get less expansion than the Air, and with the MacBook Pros you get firewire and only in the 15” do you get the audio in mini-jack.

    What your choice then boils down to is a MacBook Air or a 13/15” MacBook Pro. We can eliminate the storage space needs by virtue of my above argument that anybody who needs more than the 128GB you can get in the Airs is probably going to need more than the 500GBs you get in the Pros. We can further eliminate the ‘more RAM’ issue by saying that most people will see a $100 upgrade on the Air as trivial (well most people that read this article). That just leaves the expansion port issue, and unless you do a lot of audio recording, or use firewire at all there really is no net gain to getting a MacBook Pro. I would further guess that most people would take 3 USB ports over 2 USB ports and 1 firewire – most people (read non-geeks) don’t use firewire. Also these same people that don’t use Firewire don’t use that extra audio port either. ((I use firewire and never have used that audio port, have you?))

    So really the choice is down to price and size, if all my above assumption are correct. ((And I do realize I have given no hard facts, just used my life experiences thus far.)) Base 13” MacBook Pro $1199, base 13” MacBook Air $1299, but as I said it is really $1399 because you need to pay for that extra RAM. So for $200 less you get a slightly faster computer with more storage and more expansion ports – except that it is not faster than the Air. Macworld showed us yesterday that due to the Flash hard drives in the Airs it is two points better on their benchmark system that the MacBook Pro 13″ – even with half the RAM in the Air.

    That means that to get ‘better’ ((Again it is not better across the board, but given the way most people use their machines and stock Air will feel and perform much faster than a stock Pro due to the flash drive speed)) performance from a MacBook Pro than a MacBook Air you need a MacBook Pro with an SSD drive. If you configure it that way here is how the pricing breaks down: 13” MacBook Pro w/ 128GB ((There are larger SSD options, but the prices increases significantly and I am trying for an apples to apples comparison. If you subscribe to the thinking that storage is needed then go ahead and waste a ton of money on the 512GB option.)) SSD $1549 versus a 13” MacBook Air w/ 4GB RAM for $1399. Now for $150 less you get the same machine with one less expansion port and a lot less fat to the device.

    Realistically then I think it is safe to call the price difference between a 13” MacBook Pro and a 13” MacBook Air a wash (if they are similarly configured). Given that your choice is between a computer that you can change out the RAM and hard drive on yourself and a computer that you can’t, but that is much lighter and thinner. The best way to think about that decision is two-fold:

    1. Have you ever upgraded your computer yourself?
    2. Do you plan on carrying your computer?

    If you answered ‘yes’ to #1, then you really need to think about if you are OK with not upgrading any components of the Air, if you are not OK with that don’t get it. If you answered ‘yes’ to #2 then are you OK with carrying an extra 1.6 pounds with you? Like the saying goes: ‘the best camera is the one you have with you’ – so it goes for computers: ‘the best computer is the one that you have with you not the one sitting on your desk back home’.

    I think it is reasonable to assume that the majority of Mac users will never use their Mac to the degree that they need the added processing power of the MacBook Pro. I would also guess that most Mac users carry their Macs places than they bother to desire to crack the case open. So for most Mac users wouldn’t the Air make more sense than the 13″ MacBook Pro?

    All of this to say: the 13” MacBook Air is no secondary computer any more than the 13” MacBook Pro is. ((I will address the iPad Pro / 11” MacBook Air thoughts later.))

  • Lightening Review: iPhoto ‘11

    The difference between the last version of iPhoto and the new version is: fullscreen. That is, iPhoto ‘11 is billed as a full-screen app all the time. Now of course you don’t have to use it in that mode, but why not, right? Well the odd thing is that you can go full-screen, but you can never get a picture full-screen like you could with the old version, you always have a top and bottom bar as far as I can tell. Which is about 90% of the reason that I used iPhoto in fullscreen.

    Here are some more annoyances:

    • Flickr syncing seems to lag out iPhoto until it is done.
    • Emailing brings up a nice window that forces you to use an HTML template (you can’t just send a regular email without attachments, without exporting the pictures first).
    • You can only send 10 pictures at once (but your should really only be sending 3 at once if you want to save the other persons sanity)
    • The icons along the bottom for all the iPhotos controls in the non-fullscreen mode look out of place in Snow Leopard.
    • Switching into fullscreen mode produces a significant lag on my Machine with only 1211 pictures in the library.
    • In fullscreen mode the bottom bar looks like iOS, yet you are still in Mac OS X.
    • Faces still has that stupid corkboard background.
    • Resizing the window is a jerky animation, which just seems odd in OS X.
    • Correct me if I am wrong but Calendar creation appears to be gone.

    And now some of the good:

    • Flickr integration is very nice, it may download all of your pictures – but that is pretty neat to have on hand.
    • The interface seems very much more streamlined, I bet new iPhoto users will feel right at home.
    • I may not like the letterpress card templates they have, but $2.99 per card with an envelope is not a bad price at all.
    • The flat printed cards and folded ones are also aggressively priced. Sure beats going to a print shop and not knowing what kind of quality you can expect.
    • The editing features seem a lot easier to use, even though they are not on par with more expensive photo editing software, they are more than adequate for most users.
    • Making books is really easy and can be quite fun.

    Overall

    So I the iPhoto ‘11 upgrade worth it? Only if you are all about Letterpress cards or creating books (it is actually great for making books) otherwise stick with what you have. The people who really should buy this upgrade are those that really like how the iPhone works and find the old version a little cumbersome. iPhoto ‘11 is all about straightforward ease of use.

    I think iPhoto ‘11 is a great piece of software for most people, just not for people who are really into working with their photos.

  • Chris Bowler’s iPad Life

    Please welcome Chris Bowler, he was kind enough to participate in this weeks iPad Life.

    Tell me a little about yourself, what do you do, where do you live?

    My name is Chris Bowler and I am a Christian and a father of 6. I run a little boutique company called Fusion Ads and an online store called the Idea Cafe. I’m a novice front end web developer and have a passion for many things, software and coffee chief among them.

    My family and I live amidst the forests of northern British Columbia (Canada) and enjoy the blend of modern convenience in a small town.

    What was your reaction when the iPad was launched?

    Mostly, meh. I mean, it was gorgeous and such a well designed piece of hardware, but it was clear from the start that I was not the target audience. I do very little consuming of media (TV, movies, magazines, games etc.), so a lot of the focus of the iPad did not apply to me. I didn’t have much need for another toy or satellite device.

    Of course, we all knew that creating content would be possible on the iPad (as Chairman Gruber keeps harping on), but for the first while, it would be much harder to do my creating on an iPad than on my Macbook.

    In the end, I did get one since Fusion Ads were going to be included in iPad apps. I wanted to be able to see the ads in beta apps before they hit the public.

    Which model did you order and why?

    The low end 16GB wifi version. It cost the least and I have no need to use the iPad in any location. If I do work from outside my home office, it’s always at a cafe with free wifi.

    How are you using the iPad on a daily basis?

    Even though I don’t consume a lot of media, I do read a lot. So my iPad is usually where I thin out my feeds — it’s like a filter where I dismiss the articles that don’t interest me or read shorter, less intensive posts.

    And thanks to OmniFocus, my iPad is now a key part of my work day. I keep an eye on my tasks there and do all of my weekly reviews with the iPad. It’s the first app where using the iPad version is easier and has less friction than the desktop counterpart. I give the biggest kudos to the OmniGroup team for creating an interface that just … flows.

    As well, I foresee myself using it in face to face meetings with clients. It’s an ideal way to show and discuss content with others.

    Can you give me a quick run down of the apps that you use the most?

    Mail, OmniFocus, Reeder, Twitter for iPad, Simplenote, Dropbox, Instapaper, YouVersion and most recently, Yojimbo.

    Which app is your favorite?

    OmniFocus, by far. Obviously Instapaper is great, seeing as the iPad is a great device for reading. But I had been perfectly happy consuming news before the iPad. OmniFocus changed the game for me.

    Do you have any bag/stand/case recommendations for people?

    I only use a stand and I’m very happy with it. It’s the Loop from Griffin. Although it looks a little large, it’s a pleasure to use. It’s sturdy and will not worry you about falling etc.

    What features do you want to see in a future iPad?

    Just two: iOS multitasking and the Reeder feature from Safari on the desktop. I have a few sites I read regularly that would be a pleasure to be able to block out all the noise (http://sportsillustrated.cnn.com/football/nfl). And I believe multitasking is self-explanatory.

    Thanks again to Chris for taking the time to give us a little insight into his iPad life. Be sure to follow him on Twitter.

    More iPad Life

    To see more people’s iPad Lives take a look here.

  • The Forgotten Souls of 1 Infinite Loop

    This morning I was looking at the Apple Store website and noticed a few things that just seem to never really get any attention – which made me wonder, has Apple forgotten about them?

    The Forgotten

    • Apple Wireless Keyboard: I know how do you make improvements upon a keyboard? And yes I know that Apple recently changed the requirements from a 3-battery keyboard to a 2-battery keyboard, but other than that this little aluminum and white plastic tray has stayed pretty much the same. I would have really loved to see a model with a number pad on it, or hell I would love it if they added a backlight to the wireless keyboard – that would be sweet.
    • Mac Pro: Yes indeed Apple does continue to offer speed bumps and other performance enhancements, but the design has been the same for quite some time now. Yes, it is a good design and really easy to add stuff to, but are you telling me that the crew that just made the MacBook Air can’t do something a bit smaller than the current 60lbs model?
    • iPod Classic: Back at the iPod event a couple of months ago Steve Jobs said that they were updating all the iPods – yet there was no mention of the iPod Classic. A quick check of the Apple website shows that you can still buy one in 160gb and 160gb configurations. The very least they could do if continue to update the HD size – 250gb would probably cover most DJs these days.
    • iWork: The latest version is iWork ‘09 as in 2009. I am not saying that iWork needs to be updated every year, but if you are not on a yearly release schedule please show some wisdom and don’t make the version the same as the year it was released in. Also, please take Numbers a little further because I really hate to use Excel.
    • iDVD: Yeah this probably isn’t long for the world given Apple’s distaste for all drives that spin.
    • iWeb: You would think that Apple would want to have WYSIWYG web tool, but it seems they have just stopped caring about it. iWeb, though not a great tool, is a good tool for many amateurs who simply want to have a nice site to share with their family – why does Apple not care about that?
    • Aperture: I know that Aperture is regularly updated, but let’s be honest here – Aperture is no where near in the same league as LightRoom anymore for digital RAW processing. Aperture was awesome when it came out and I still like it much more than LightRoom, but, that this is a big but, it is no where near as good as LightRoom and causes my MacBook Pro fans to spin up at the slightest thought of using it. I know they say slow and steady wins the race, but Aperture is just slow.
    • MobileMe: Christ.
    • AirPort Express: Where is the video out port for streaming video to a TV (oh yeah it’s called an Apple TV) – why even buy this over the Extreme? Why even sell this? What the…
    • Time Capsule: Has this even really been updated since it came out? I still hear the same complaints and general dissatisfaction with the Time Capsule. This could be a really great product, but it is not there yet. This product feels like it is one guy in the Janitors closet that works on it. Poor guy…
    • Apple In-Ear Headphones: They aren’t even prominently displayed in the stores. I think Apple could do something really great, if they actually made these sound great and lowered the price it would force other companies (ahem Shure) to lower their prices a bit.
  • “So it’s not an ability thing, just a speed thing?”

    That was the question my wife posed to me the other day when I was rambling on about whether or not I should get the new MacBook Air. It was the question (well the answer really) that made me go ahead and place the order. What was being implied was that there really isn’t anything that I do that I would not be able to do on the MacBook Air – rather just some of the things would be a bit slower (a lot slower in some cases). ((Things like FPS would not be a great thing to run on it – I would guess.))

    It was one of those questions that opened my eyes and changed my decision process. From that point it was: would I use my computer more if it was lighter and smaller, or if it was bigger and faster? Simple answer, the easier it is to take something with me the more I will use it these days.

    I ordered the 13” MacBook Air (2.13GHZ 4GB RAM 256GB SSD) and I ordered the top of the line model not for maximum speed, but for maximum life of the device. ((I tend to keep computers for about 2 years before replacing them.))

  • Additional, Additional Thoughts: Do I Become an Air Instead of a Pro?

    This has really been bugging me since yesterday when I posted that I was probably going to order a new MacBook Air. Do I really need to give up the horsepower of the MacBook Pro for the mobility of the MacBook Air?

    How much of a difference is it?

    Will I be happy with a 13” screen instead of a 15” even though they are both 1440×900?

    Why do I want the MacBook Air instead of the MacBook Pro?

    Ah that last question, that is the only one of the above that I can actually answer. I want to go Air instead of Pro because:

    1. Everyday I carry my MacBook Pro to and from work and the MacBook Pro is heavy.
    2. I rarely do anything more than write and surf the web on the MacBook Pro.
    3. I never take the MacBook Pro anywhere to use it because it is simply too big.

    Why am I hesitant to get rid of the Pro for the Air?

    1. I do use InDesign and LightRoom about every other week.
    2. For work I use Parallels and awful lot.

    So right now my thinking is this: call around and see if any of the 4 Apple Stores near me have the 13” in the configuration that I want. I would prefer to do this over this weekend than I would mid-week. If they have one go and pick it up, clone my MacBook Pro HD to it and start going. If I don’t like it then I return the MacBook Air to the Apple Store and pay the 10% fee (or see if I can sell it online for less of a fee). If I do like it sell the MacBook Pro.

    If I can’t get the MacBook Air in store this weekend, there is a small chance I may say forget it – I don’t know why. That is just how I feel right now.

  • Additional Thoughts on the New MacBook Air

    I have just returned from a hands-on at my local Apple Store with both the 11.6” MacBook Air and the 13” MacBook Air. I went to the store with the thought that if the MacBook Air could handle a few ‘tests’ that I wanted to run I would buy one on the spot – unfortunately they took MacBook Air’s out of the box and the employees were carrying them (they were not tethered down yet) due to this there were no ‘Pro’ apps installed so I could not run my tests.

    The Baby 11” MacBook Air

    First things first the 11.6” MacBook Air (herein called the ‘11’) is a 16:9 aspect ratio – a full HD ratio like the 27” iMac (the 13” model is a 16:10 ratio). This was something I did not know, this aspect ratio makes the 11 look pretty silly. It is super wide and very shallow, the proportions just look off on the machine.

    I was not interested in buying the 11 so I didn’t spend much time really playing with it like I did its larger sibling. What I will say is that it is tiny, really tiny. In fact the screen is so small that I just don’t know if you would really want to work on it for prolonged periods. There was a time when 768 pixels was a pretty good screen resolution on the verticals, unfortunately for the 11 that time was 4-5 years ago.

    Just looking at the Apple startpage on the 11 and I knew that there was no way I wanted that computer, the whole thing just felt entirely more cramped than the iPad – though this was in part due to the fact that the Dock was not hidden on the screen and thus took up a large portion of the bottom. The positive to the 11 is that it has a fantastic footprint, it really is one of those computers that you look at and think “how is that possible.”

    The 13

    The 13” MacBook Air (herein called the ‘13’) was in quite the demand, I had to wait a few minutes to play with it. I was testing the base model 13 (1.86ghz and 2gb RAM) and I must say I was impressed with the speed of the machine. Having played with the older MacBook Air I was expecting a rather disappointing speed, but the SSD really makes that machine snappy (as SSDs tend to do). As I said there was only the base load of apps (with iLife) on the machine.

    I opened up PhotoBooth and recorded a short 10 second video on the built in camera, popped it into iMovie. Once in iMovie I cut the clip up a few times and added transitions, at no point, no matter how fast I went did the machine stutter on me. Now this was not HD video, but those little transitions usually make a slow machine pause no matter what. At this point there was a line forming to check out the machine so I didn’t have time to export the video file.

    What I can say is that the performance impressed me, I would say it is fast enough for most everyone out there. I doubt that there will be that many times where even I would regret not getting the MacBook Pro. The apps that I did open snapped open faster than they do on my MacBook Pro (even with my SSD). This of course is not subjective, but that is certainly the way it felt.

    The 13 also wakes up incredibly quick. It definitely comes to life faster than my MacBook Pro. I also tested to see if you could open the screen with just one finger as Apple advertises. You can indeed do it, but if you go to slow the base will lift just before you get to the 90° point. Still I could see how if you did it fast enough you would be able to open the screen to the 90° position with no problems.

    My Overall Thoughts

    Color me impressed with these machines. My Mac life went from a 12” PowerBook G4 —> Mac Pro (first Intel line) —> MacBook Pro 15” (again first Intel model) —> 15” unibody MacBook Pro (current machine). The new MacBook Air is no Mac Pro, or even a my generation unibody MacBook Pro, but I would say it is handily faster than the original Intel MacBook Pros and faster than the PowerBook felt back in its day.

    When I was done playing with it I was going to buy the 13 – unfortunately you can’t get any RAM upgrades from the store, the are custom order online only. You can however get all the hard drive and processor options in the store (I imagine that you will be able to get all options in the near future).

    After playing with it I think I will just order one next week or this weekend. (I will probably go with the 13 1.86ghz 4gb and 256gb HD)

  • Thoughts on the Mac App Store

    Thoughts on the Mac App Store for N00bs

    Switching to a Mac is very easy – in my experience most people can fully adapt in just two weeks of normal usage, with 50% of all switchers feeling comfortable after just 10 days. That said the most difficult thing to explain to any Mac user is how to install a new app. There is more than one way to do it, but let’s assume a person downloads a new program from a website, here are the steps the must take:

    For .DMG Installation

    1. Double click the ZIP file (if there is one, skip if Safari auto-extracts for you)
    2. Double click the .DMG file
    3. If .DMG’s Finder window doesn’t come into the front, find that window
    4. Now sometimes you get instruction in this window, other times you don’t, but one of two things need to be done.
      1. Drag the app to your ‘applications’ folder
      2. Double-click the installer
    5. Now you are done.
    6. Except that you need to eject the .DMG
    7. Then delete the .DMG file

    For ZIP File Installation

    1. Double click the ZIP file (skip if Safari auto-extracts for you)
    2. Drag the Application to your ‘Applications’ folder or Double-click installer.

    The Problem

    None of these steps are obvious to new Mac users – none. The DMG method is the most complicated, yet most common method. It is so common because it is the only method that offers the developer a chance to tell the user how to install the application.

    I cannot tell you how many times I have heard new Mac users say these things:

    • “I installed a new program, but then I restarted my computer and it got un-installed, how do I keep that from happening” (They were launching the app out of the .DMG file)
    • “Oh that application is in my downloads folder.” (Zip file method and they left the app where it got ‘installed’)
    • “Oh it is right here, I dragged it to my desktop so I could open it.”

    What a headache all of these are for experience Mac users.

    The Mac App Store Will Help

    It will help, but not completely solve the problem. The Mac App Store will help make sure apps get in the right spot when they are installed, and help by putting the icon directly in the dock (according to the Demo). What the Mac App Store won’t do is fix the problem for all the developers that are not in the App Store.

    A Mac App Store will also help keep programs updated. A common thing that happens in my household is that I will ask why my Wife hasn’t updated a particular app to the newest version and she will say: “I ran Software Update.” She of course means that she ran Mac OS X’s software update, not the one for that particular app. And how is she, or any other new Mac user, supposed to know that Software Update is just for Apple programs?

    Don’t even get me started on uninstalling apps…

  • The Touch Gestures in Lion Look Like a Pain

    One thing that I noticed when Mac OS X Lion was being demoed yesterday was how difficult of a time the demo person was having utilizing the multi-touch gestures on the Magic Mouse. Take a look at the video from yesterday, you can clearly see that when he is trying to perform the swipe to the side to change to and from a fullscreen app he has to do it a couple of times to get that gesture to take. Not every time, just some times.

    It is also important to note that this is a guy who has theoretically spent a lot of time practicing this very gesture. The demo of Lion starts around the 1 hour mark in the video and at various times you can see him struggle. Now the problem is not with the multi-touch sensors in the Magic Mouse, but with the fact that the Magic Mouse itself moves – it is made to move. Gestures are ten times easier to perform on the Magic Trackpad or just the normal MacBook Pro trackpad. On the Magic Mouse though they are not quite that easy.

    Which all begs the question: if Lion is supposed to be all about more multi-touch and more iOS – why wasn’t the Magic Trackpad being used in the demo?

  • How the New 11-inch MacBook Air is Not the New 12-inch PowerBook

    Before the ‘Back to the Mac’ keynote kicked off today I lamented on Twitter that I really didn’t see the point of an 11.6” MacBook Air. To which Shawn Blanc responded:

    @BenjaminBrooks The 12” PowerBook is considered one of the favorite Apple laptops of all time. Though now we’re all used to big screens…

    Which could not be more true, I had a 12” PowerBook (my first Mac actually) that I bought because the hardware was so good on that machine. Now though an 11.6” screen just seems silly, no? I can see what Shawn is getting at when he says “we’re all used to big screens” because at work I use a 24” Cinema Display and my MacBook Pro has a 15” screen. My MacBook Pro screen feels tiny when I use it.

    I think all of that is irrelevant though, there is certainly a large contingent of people that use small screen computers everyday without ever hooking up to a larger screen. And yes the new MacBook Air is an incredibly portable laptop by any standard – especially with the great battery life it has. The real thing that would keep me from ever buying an 11.6” MacBook Air is that I have a 10” MacBook Air already, it just happens to be called an iPad.

    Ok, Ok an iPad is not the same as a MacBook Air running OS X – I agree. But what I would use that tiny 11” MacBook Air for is the same thing that I currently use my iPad for. Consuming news and writing. Given that there is no reason for me to buy it – in fact all I need is a bluetooth keyboard / keyboard dock and I am set.

    The 13” MacBook Air though make a whole lot of sense to me – the screen is large enough in those and the power is to a point (with the upgraded processor and RAM) where it really makes a tangible difference.

    The Portable Executive

    Justin Pennington brought up this point on Twitter:

    @BenjaminBrooks If it really is 11” with 8-10 bat I’ll get some other members of the management team switched (I’m at 2/5 now including me).

    Ok I can buy that execs would really dig the 11” MacBook Air – but, and this is a big but, wouldn’t they rather just have an iPad with a nice desktop back at the office?

    Stephen Hackett posted this:

    The difference of course is all about software. For some people, iOS just doesn’t meet their needs. The new 11.6″ MacBook Air offers all of the features of Mac OS X in the smallest package ever. For people who need a full-blown computer that can go just about anywhere, the Air is an obvious choice. For everyone else, though, the iPad is really, really hard to ignore.

    Spot on. I could not word it better, and I am glad I caught this before I finished typing this post.

    Heir to the Throne

    For me the 11.6” MacBook Air is not the heir apparent to the 12” PowerBook that I so dearly loved. The 13.3” MacBook Air, that just may be the heir to the throne. Right now I have a 15” MacBook Pro 2.8ghz 6gb RAM and 240GB SSD HD – a very fast machine – I have been thinking for quite some time about getting a Mac mini for my office so I don’t have to lug the MacBook Pro to and from work. The MacBook Pro + iPad is a weighty combination.

    Guess what, if the 13” MacBook Air can run Photoshop/Aperture/LightRoom at a decent speed then I will buy one of those without thinking twice.

    The 11.6” MacBook Air for twice the price of an iPad does not offer enough of a productivity boost in my eyes. The 13.3” with the larger screen stands a chance to offer enough of a boost that the tradeoff from the 15” MacBook Pro may just be acceptable. Of course this is all assuming that I would get rid of my MacBook Pro, in all likely hood I will add the 13” and just keep it at the office, and on trips.

    Back when the 12” PowerBook was the kingpin you had the option of 12”, 15” or 17” PowerBooks. There was no iPad, or iPhone. That is what made the 12” so damned good – there was nothing more portable and more powerful than the 12” PowerBook. Now though that is not the case, many people just travel with an iPhone and have no problems. In fact the iPad would be perfect for travel if I had a way to edit RAW image files on it (LightRoom really). I don’t need a ton of image editing powers, I just need to be able to do what LightRoom can do (which is very powerful, not full blown Photoshop).

    That is the very reason I don’t think the 11.6” MacBook Air is the heir to the 12” PowerBook – there are far better portable options. The 13” though is not the direct heir, but pairing it with an iPad and you should have all you really need.

    Should.

    So who has the benchmarks to find out what these tiny things can do?

    Note: Having finished typing this up I am 90% sure that I could survive with just 13.3” MacBook Air – I am headed to the Apple Store as soon as they have them to play with.

  • Thoughts on Stand Up Desks

    I recently set up a standing workstation at my office so that I could spend at the very least a few hours each day standing while I worked. I have only had this setup for a short time, but I wanted to share my thoughts on standing while working.

    A Bit of Background

    A year ago I started getting a tingling numbness in my right thigh during the day. I could still walk and function but it drove me crazy, and was just the oddest feeling thing. I went to the doctor and he said that most likely I was pinching a nerve and told me that most people see this when they wear skinny jeans (I don’t). For the life of me I could not figure out what the cause was.

    Then I went away for a couple of weeks and was on vacation – the problem completely disappeared. This lead me to believe it was either my bed or my office chair or car that was causing the problem – everything else was the same while I was away. Through some trial and error I figured out that it was actually my desk chair at work. I changed to an old POS chair and the problem went away a day later. Amazing.

    I have a new chair on order which I am very excited about, but until I get that I had to change something about the way I worked. The old chair I am currently using doesn’t make my leg numb, but it certainly makes my neck sore (it pitches me too far forward while sitting).

    The Setup

    I work in what is more or less a cubicle at work, luckily though it is a modular system. I took a 24” x 60” section of the desk and elevated it to a height where my arms nicely rest on it when typing. The next challenge was to get my MacBook Pro screen up high enough so that I wasn’t craning my next too bad – for that I used my old trusty Griffin Elevator stand.

    This area is a completely different desk than where I normally sit – which is the biggest drawback. To go from sitting to standing I have to move my computer, keyboard, mouse, iPhone, iPad, and water to another desk. Luckily I have another charger that I can use for this location, but it is not the ideal setup.

    Why

    So the big question from everyone in my office has been: why? Why would I want to stand and work? Well the truth is I don’t really want to stand and work, it makes my feet tired. But I also want to do things to reduce my risk of a heart attack later in life. I posted a link about this a while back, but here is the pertinent info from Gretchen Reynolds at the New York Times:

    Men who spent more than 23 hours a week watching TV and sitting in their cars (as passengers or as drivers) had a 64 percent greater chance of dying from heart disease than those who sat for 11 hours a week or less. What was unexpected was that many of the men who sat long hours and developed heart problems also exercised. Quite a few of them said they did so regularly and led active lifestyles. The men worked out, then sat in cars and in front of televisions for hours, and their risk of heart disease soared, despite the exercise. Their workouts did not counteract the ill effects of sitting.

    When I read that I got worried. I spend bare minimum 8 hours a week in my car alone. So I easily go way over that 23 hour a week mark. I decided that standing while working is a small price to pay for a hopefully healthier heart.

    Lessons So Far

    • The desk height has to be right. I initially setup the desk far too low. For me the most comfortable height is one where my arms are bent to almost a 90° angle when I am typing.

    • Monitor height is also crucial, I have always had my monitor so that the top edge is just about one inch above my sitting eye height – this seems to be the agreed upon ergonomic monitor height and it really feels right. As I said above to accomplish this I am using a Griffin Elevator stand for my MacBook Pro.

    • Everyone in your office will want to know what the hell is wrong with you. I tell them the actual reason – that usually strikes some fear into them.

    • It is a lot more tiring that sitting is. My feet and legs get tired out and I want to sit back down. If you have ever been to conference or anything where you spend all day on your feet you know what I am talking about here. I don’t get tired to the point where I want to fall asleep, but it does feel like I have been more active during the day – and that is a good thing.

    • I bounce all around when I am typing. I don’t know if it is just that I can find a comfortable standing position, but I move all around when I work standing up. When sitting I tend to stay pretty still, but I guess my ADD comes out to play when I stand up.

    • When I first set this up I had the lofty goal of working like this from 1-4ish each day, basically for the rest of the time after I eat lunch. Fat chance. The first day I made it about and hour and a half before I gave up and sat down. It took about 3-4 days before I could stand for that entire time period.

    Going Forward

    This is certainly something that I want to continue to do from here on out. Ideally I would love to get one of those desks that allow you to raise and lower it electronically so that I could easily switch from standing to sitting – but that is far from being economically feasible right now.

  • Tired of Gruber? Here Are 4 Writers you Should be Reading.

    On Twitter the other day Chris Bowler lamented:

    Have had the thought lately of unsubscribing from DF. Sacrilege, I know. But my time is sacred, and I don’t care much for business news.

    DF of course is Daring Fireball, John Gruber’s site. Gruber is no doubt an excellent writer, but most of the time he posts links to other sites. Lately it feels like a lot of those links revolve around the mobile industry and not just Macs. Which got me to thinking: besides Gruber, who else’s writing do I really enjoy?

    I was able to come up with four people right now:

    1. Shawn Blanc: Like Gruber, Blanc posts links. Unlike Gruber these links are only a few a day (if that many) and are really well curated. Blanc’s writing is also truly enjoyable. To get started with him I recommend reading his “Dairy of an iPad Owner” post. It is a review of sorts for the iPad, but it is just a great example of his writing. Blanc has an incredible ability to point out the non-obvious aspects of life while still inspiring me to do or try different things. He is the sole reason that I gave Yojimbo a go in the first place.

    2. Frank Chimero: Chimero has some very insightful and wholly inspirational posts. One of the most powerful blog posts I have ever read is his untitled post on advice to a graphic design student. That post compelled me to email the link to several of my friends and every one of them responded with thanks for sharing it. As far as I am concerned Chimero is a must read.

    3. Patrick Rhone: Rhone posts a lot of links on his Minimal Mac blog, but the guy has tons of “other” blogs as well. One of my favorite Patrick Rhone posts came recently and was titled “Great Expectations” what a great post on our constant struggle with the many communication mediums we have today. Rhone I my constant grounding force for not getting too ahead of myself and taking time to think about the overall picture, he is also a main driving force in my effort to minimalism my life.

    4. MG Siegler: Unlike everyone else on this list Siegler posts often and writes mainly about tech news for the TechCrunch blog. I am not sure what exactly I like so much about Siegler but I read every one of his posts. Perhaps it is that I always find myself nodding in agreement, or the fact that he too is a Knight Rider fan. One post that I loved in particular of his was titled “Android Is As Open As The Clenched Fist I’d Like To Punch The Carriers With” which from the title alone I love it.

  • Paperless Office Tips

    Back in my University days I used to start off each semester with the lofty goal of making that semester the point that I would go 100% paperless. Oh the dream of a paperless office has long been with me and many geeks a like. I was never able to achieve anything close to being paperless back then, I had no sheet fed scanner and too many professors that loved paper.

    When I graduated and started freelancing, again, I vowed to be paperless. Luckily I was able to be about 80% paperless at that point, but that was mostly due to a lack of work rather than any particular paperless skills I had. About a year after I graduated I formed my current company with yet again the same goal of being paperless.

    This time around though I knew it would be impossible to be paperless, I would be working in an environment that demanded paper copies be archived. So my goal was to be as paperless as I possibly could be, I am proud to report that I think I have reached an acceptable paperless to paper ratio.

    Some Tips

    I thought since I believe I have reached a nice balance that I would share some of my thoughts and tips on how to best implement a paperless environment.

    One Step at a Time

    Unless you are the only person in your office it is best to take things slowly. Don’t try to dump all the paper at once, focus on the more paper intensive task that you have and branch out from there. When I started my partners kept wanting to refer to paper leases and we would have to cull through these 30 page documents line by line searching for clauses. I scanned and OCR’d all of these documents one week, the next time we needed to access one I pulled it up on my computer while they searched the paper document. A split second later I had the answer while they were still on the second paragraph.

    This was the catalyst the created a snowball effect for my company. My partners immediately saw the value of being paperless – they now wanted to know how to best implement it elsewhere. I could have started anywhere in the company, but I picked the one thing that really annoyed everyone. Instead of going paperless being an uphill battle I made it a nice even grade.

    Scanners

    Once you make the decision to go paperless you need to get a scanner right away. Don’t buy anything that doesn’t scan sheet fed ((Meaning you can stack a bunch of papers to scan at once)), that doesn’t do automatic duplex ((Scans front and back of the page at once)) and that doesn’t have some color ability. My recommendation is the excellent Fujitsu Scansnap scanners, I bought one in 2005 and it has been flawless since then. ((I have had 3 computers in that same time))

    Fujitsu sells many versions, both Windows and Mac (it is very dumb that you can’t have one that works with both). They also make a ‘mobile’ line that is a bit slower but far more portable. I recommend getting the desktop version unless you honestly plan on traveling with your scanner – the mobile version is that much slower than the regular desktop version.

    Whatever you do don’t buy a scanner that will not automatically create a PDF out of multiple pages – you will be sorry if you do.

    Note Taking

    Here is the biggy, I am not talking about taking notes during meetings or classes – that is much easier to do now that laptops, cell phones and iPads are a staple of meetings rooms. What I mean is that you need to create a system for jotting down those little things that pop up: a phone number someone tells you, an image size you need to remember, so on.

    I used to do this with an OmniOutliner document, I would create one for each day. This quickly became annoying and rarely got used. What I have come to find is that this is a part of my life where it is not possible to go 100% paperless, I can only get it to about 50%. What I did manage to do though is to reduce the amount of paper hassle I had by 80% or so.

    The first part is to start using the excellent Notational Velocity that syncs back to Simplenote. If you are using Windows try out ‘Notes’ which is coming along nicely as a Notational Velocity replacement for Windows users. I use this to create quick notes that I need to jot down, but only those notes that feel right to jot down on a computer.

    For all other notes I write them down in a notebook. Now I used to just keep Post-it notes at the ready, then blank sheets of paper, then a Moleskin. What I found was that by using a large notebook, tucked just out of reach I am able to reduce the amount I want to write versus type and all the notes stay organized. With the added benefit of being able to rip out a page to hand to someone, yet they all stay organized and hidden away.

    Currently my notebook is an excellent Whitelines Wire A5 Squared Notebook, paired of course with a Pilot G2
    (I use the 0.7mm because when I write I like to be bold about it). I keep the note book folded open to a blank page at all times ready to go.

    (A side note about Whitelines – I use this paper because I find the lack of structure in a blank un-ruled page annoying. I also find scans of lined paper annoying. Thus the Whitelines paper when scanned leaves no visible lines to be seen, while giving me lines as a guide. Truly great paper.)

    Ubiquitous Access

    The one thing that I ran into almost immediately was the people were not able to access our local file server once they were out of the office. I never thought we might want this when I set it up, but it came up right away. The complaint was that with actual paper files they could take stuff with them, never mind the fact that people never did take these files home.

    After a lot of workarounds over the years I have finally found a great solution with the cloud storage service Egnyte. Using Egnyte we now store everything online and a local copy is backed up nightly to our server at the office. They offer iOS apps and WebDAV access (with versioning) so I am able to get everyone access to anything at any time.

    This has turned out to be a blessing, it used to be that people would print out stuff when they were leaving for a meeting. Now they just login and download whatever they need when they are in or out of the office. The added bonus is that our paper/printer bills have gone way down.

    Business Cards

    Don’t accept them and try not give them out. Honestly.

    My typical response when someone hands me a business card is to ask that they also shoot me an email with their info, because I lose business cards far to often. If you have an overly complicated email address, or you really want their contact info offer to shoot them the email.

    This does two things, gives you a way to reduce paper and gives you an immediate connection with the person (the email chain has started with no pressure). I do this all the time and most people respond very positively because then they know that the contact info is received and not lost.

    Faxing

    Again just don’t accept them. Really.

    Alas in my business we need to able to accept faxes, some people just refuse to catch up with the times. We have an eFax account setup that costs less that $20 a month and gives us a local fax number and all of our faxes get PDF’d and emailed to us. We can also send a fax just by sending a PDF in an email to a special address. Pretty slick and works flawlessly in the past 3 years that we have been doing it.

    Sketching

    There are some great iOS apps out there (Adobe Ideas) that allow you to sketch on the iPad and iPhone. It is going to be hit and miss, some people will prefer it and others will hate it. I love doing it, I am not very artistic so I don’t mind doing it on the iPad – the iPhone though is not so great for sketching.

    If you can’t bring yourself to do it your best bet is to stick with paper and either use a notebook to keep all sketches together or to scan each sketch and archive it on your computer. I keep every sketch I do, whether it is digital or analog so that I have a reference if I need it (you would be surprised how often that may happen).

    Signing Documents

    For a long time I had an vector graphic of my signature saved as a TIF file on my computer, and I would just insert it into any document that need a signature. Then I created a ‘dynamic stamp’ out of it in Adobe Acrobat Pro so that I could just stamp it on in there. Now though it is far easier and faster to use a little program for Macs called Autograph that allows you to use the trackpad on your Mac to sign PDFs and the like.

    I don’t know of a Windows version of this software, but if you do please shoot me the link. I have been using it for a few months now and really like the workflow better.

    Somethings Just Aren’t Ready Yet

    Having said all of this, the most important thing to remember is that not everything can go paperless right now. There is not efficient way for me to save all of our accounting documents in a paperless way. There are ways to do it, but none that are cost and time effective.

    Like wise with other things I have tried in the past. What really helps getting non-tech people to embrace paperless solutions is to make sure that the solutions are easier and faster than the analog counterpart. If you can’t do that then you will never be able to convince them to go paperless.

    As Office Space taught us people hate Fax Machines and Printers, eliminating the need for those has made my partners very happy and more willing to embrace new paperless methods that I introduce.

    I also took some time to create an Amazon Store of the products I mentioned above. Over time I will add things that I find helpful so be sure to check back. Find the store here.

  • Screw you Microsoft

    Could you be any more annoying than this:
    Screen shot 2010-10-18 at 1.33.10 PM.png

    1. I started the install from Microsoft Auto-Update, you can’t even close it for me?
    2. Why the hell do I need to close Safari – that is just as annoying as having to restart my computer would be.
    3. The Microsoft Word being open one that, that is totally on me.