Recent Articles

  • The Goruck GR1

    This bag is made for war, but it turns out it is also a very good bag.

    Ah, the GORUCK GR1. Right before I purchased the Tom Bihn Smart Alec, I stopped and considered a purchase of the GORUCK GR1 — coveted by many. It’s a fantastic backpack that is made in the USA by a company that thinks all of their products need to stand up in war — and no I’m not joking.

    My buddies took early versions of our rucks to combat and to cities the world over, and critiqued every last detail. Green Berets became judge and jury of quality.

    (more…)

  • Updated Items for the week of December 21, 2012

    Things updated substantially (always posted at the bottom): – [TSA’s Christmas Non-Miracle](https://brooksreview.net/2012/12/tsa-christmas/), updated December 17, 2012. – [The Dropbox v. iCloud debate](https://brooksreview.net/2012/12/linchpin/), updated December 18, 2012. – [Instagram promises revisions](https://brooksreview.net/2012/12/insta-ad-2/), updated December 18, 2012.

    Things updated substantially (always posted at the bottom):

    – [TSA’s Christmas Non-Miracle](https://brooksreview.net/2012/12/tsa-christmas/), updated December 17, 2012.

    – [The Dropbox v. iCloud debate](https://brooksreview.net/2012/12/linchpin/), updated December 18, 2012.

    – [Instagram promises revisions](https://brooksreview.net/2012/12/insta-ad-2/), updated December 18, 2012.

  • Keyboard Maestro Macro: All Caps to Title Case

    *(This post is a part of a series on Keyboard Maestro, [see more here](https://brooksreview.net/tag/KM-SERIES/).)* I really hate websites that capitalize every letter of an authors name in their byline because it makes it hard to link to that post — mostly because I like to copy and paste names so that I make sure I…

    *(This post is a part of a series on Keyboard Maestro, [see more here](https://brooksreview.net/tag/KM-SERIES/).)*

    I really hate websites that capitalize every letter of an authors name in their byline because it makes it hard to link to that post — mostly because I like to copy and paste names so that I make sure I don’t make a typo.

    Luckily with names, for the most part, a simple Title Case will fix the problem. This is an action that can be done very simply in Keyboard Maestro.

    The result of this macro is to take the highlighted text and convert it from all caps to Title Case, so that I can post a link citing the author without worrying about misspelling a name.

    ## The Macro

    I start by triggering the macro with a hot key, specifically the hot key: `Control + OPT + Shift + CMD + T`. (Easy to remember as every modifier except `FN` is pressed, then `T` for Title Case.)

    The macro assumes that you have the editable text selected, so you will need to have already copied and pasted your text where you want it. (I made it this way so that I could use it universally, as many leases I work on also suffer this problem.)

    The finished macro.

    Next Keyboard Maestro performs four actions:

    1. The selected text is copied to the clipboard using the action: `Type the CMD+C keystroke `.
    2. Next Keyboard Maestro filters the clipboard to all lowercase (this is done because the Title case action won’t change the case of all capitalized words). To get this action, just add the `Filter Clipboard` action and select lowercase.
    3. Add the same action again, but this time filter to Title Case.
    4. Like the copy action above, we change it to paste by sending the keystroke `CMD+V`.

    All done.

    If everything works your all caps text should now be properly cased. This also works for titles of blog posts, as it will remove your poor casing and re-case the words as they should be (just be sure to edit for proper names and such).

    ## Bonus

    One change makes it useful for legal documents.

    I mentioned that I often use this in leases at my day job, another thing that comes up is people liking to type in all caps for emphasis. I find it ridiculous, and impossible to read, so I have another macro to re-case those stupid sentences to Sentence Case.

    The steps are the exact same, just choose `Sentence Case` instead of `Title Case` in the third step.

  • ‘The Answer Is Just a Click Away’

    [Dave Pell has a great post about the technology overload that many of us feel](http://tweetagewasteland.com/2012/12/technologys-placebo-effect/): >The idea that we need a technological solution for too much technology is, at best, the Internet era’s great placebo effect. We feel like we’re getting a little better, but that’s just part of the same addiction. We’ll always be…

    [Dave Pell has a great post about the technology overload that many of us feel](http://tweetagewasteland.com/2012/12/technologys-placebo-effect/):

    >The idea that we need a technological solution for too much technology is, at best, the Internet era’s great placebo effect. We feel like we’re getting a little better, but that’s just part of the same addiction. We’ll always be just one more piece of technology away from the solution.

    The solution, as we all know, is just to turn our devices off. It’s good advice that is hard to follow. This seems like the perfect thing to keep in mind as (here in the U.S.) we head into the holiday season where work slows, people aren’t in a hurry to have you respond to emails, or calls.

    It’s easier to ignore your iPhone when Grandma chastises you every time you check your iPhone. ((Not *my* Grandma, mind you, she flipping loves her iPad and my terrible Vimeo videos of my daughter.))

  • Moving Out of the Big City

    [Riccardo Mori has a great post talking about App.net and the differences between App.net and Twitter. Mori has this really great statement](http://morrick.me/archives/6056): >So, when someone starts interacting with you out of the blue, you don’t tend to think *Who the hell are you?* (as it may happen on Twitter). Instead, you feel like you just…

    [Riccardo Mori has a great post talking about App.net and the differences between App.net and Twitter. Mori has this really great statement](http://morrick.me/archives/6056):

    >So, when someone starts interacting with you out of the blue, you don’t tend to think *Who the hell are you?* (as it may happen on Twitter). Instead, you feel like you just moved out of the big city, to a smaller town, and you’re surrounded by friendly neighbours who have come here for the same reasons: to escape the urban alienation, so to speak.

    I like the analogy between big city and small town. It fits for me because while people are still strangers, strangers in a small town are more aligned with your beliefs and your life than the typical stranger in a big city.

    Mori’s post is a great look at why App.net is not the same as Twitter.

  • Quote of the Day: Dave Pell

    “We need a media that races to be right.” — Dave Pell

    “We need a media that races to be right.”
  • Lifting the Limitations

    [Thomas Brand has some thoughts on Dropbox and iCloud, culminating in this great point](http://eggfreckles.net/notes/linchpin/): >People use Dropbox on their iOS devices because they want to share information between Apps. And they use Dropbox on their Macs and PCs because they want to share information between people and computers. Why not make iCloud better at both,…

    [Thomas Brand has some thoughts on Dropbox and iCloud, culminating in this great point](http://eggfreckles.net/notes/linchpin/):

    >People use Dropbox on their iOS devices because they want to share information between Apps. And they use Dropbox on their Macs and PCs because they want to share information between people and computers. Why not make iCloud better at both, and lift the superimposed limitations on sharing information between apps that gives Dropbox a linchpin in iOS?

    It’s a really good sounding idea, but I think it would break the simplicity of iCloud if done improperly. There is one way I think that could add such a feature without over complicating things: allow iCloud apps to all have “Send to…” buttons in them.

    If I am working in Numbers and have another app, on either my Mac or iOS, that has registered to be able to open the file type I am working on a user can open a share sheet that shows apps and sends a copy of the file to that app’s iCloud bucket. This would be simple, non-destructive, and easy to explain to all users.

    Of course this opens the can of worms that is the “Open with…” dialog currently on Macs, where all too often the sheer amount of apps listed is overwhelming. That is one aspect I don’t know how to overcome, because a preference to limit shown apps would defeat the entire purpose of ‘ease of use’.

  • Quote of the Day: Shawn Blanc

    “Intentions are dandy, but real men get to work.” — Shawn Blanc

    “Intentions are dandy, but real men get to work.”
  • ‘What Instagram’s New Terms of Service Mean for You’

    [Jenna Wortham and Nick Bilton reporting on the ToS changes at Instagram](http://bits.blogs.nytimes.com/2012/12/17/what-instagrams-new-terms-of-service-mean-for-you/): >This means that photographs uploaded to Instagram could end up in an advertisement on the service or on Facebook. In addition, someone who doesn’t use Instagram could end up in an advertisement if they have their photograph snapped and shared on the service…

    [Jenna Wortham and Nick Bilton reporting on the ToS changes at Instagram](http://bits.blogs.nytimes.com/2012/12/17/what-instagrams-new-terms-of-service-mean-for-you/):

    >This means that photographs uploaded to Instagram could end up in an advertisement on the service or on Facebook. In addition, someone who doesn’t use Instagram could end up in an advertisement if they have their photograph snapped and shared on the service by a friend.

    That’s the same sketchy crap that Facebook pulls (and no wonder since Instagram is owned by Facebook). You may be perfectly fine with your privacy being invaded — perhaps not even seeing it as an invasion — but will you be fine if a picture of your kid holding a Coke can becomes the next Coke ad plastered all over Instagram and Facebook?

    The problem with this rule is that you, and those you photograph, become implied endorsers and spokespeople for these “brands” ((I am now only capable of saying the word “brands” with the [Marco Arment](http://www.marco.org) emphasis.)) and that’s bullshit.

    If you want an alternative [Flickr looks to be the place to go right now](http://shawnblanc.net/2012/12/the-new-flickr/). Their new mobile app is solid and people have been joining, or re-finding, Flickr in droves lately. Best of all, you can pay a measly `$29` for a year long Pro account that will remove the need for Flickr to create bullshit terms of service.

    If you want a more stuck up version, [500px is fantastic](https://brooksreview.net/2012/04/500px-2/).

    **Updated (December 18, 2012):** [Instagram has responded to the negative reactions with a statement that talks down to users a lot](http://blogs.wsj.com/digits/2012/12/18/instagram-no-we-arent-going-to-sell-your-photos/). However this is one great clear part in the response:

    >The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question.

    Good. Now if only the rest of the statement had less bullshit I could actually make heads or tails of what they really are saying — which to me sounds like: “calm down, dude.”

    One bit I did chuckle at:

    >From the start, Instagram was created to become a business.

    Ways I read that:

    – We always wanted Instagram to be a business, never knew how.
    – Yippee! We are *becoming* a business.
    – Our business was to get a lot of users and sell for a crap-ton of money. We succeeded.

    Anyways — good on Instagram for pledging to remove that sections, now we just need to make sure they don’t forget.

  • A Few Thoughts on Dropbox, Apple, and Linchpins

    [John Gruber is on a bit of an “Dropbox is an essential feature” kick](http://daringfireball.net/linked/2012/12/17/dropbox-linchpin): >The scary part though, is that one recurrent theme I see in nearly every single “how I write on the iPad” story is Dropbox. It’s the linchpin in the workflow. [And in a follow-up post](http://daringfireball.net/linked/2012/12/17/apple-dropbox): >Jobs may well have been right…

    [John Gruber is on a bit of an “Dropbox is an essential feature” kick](http://daringfireball.net/linked/2012/12/17/dropbox-linchpin):

    >The scary part though, is that one recurrent theme I see in nearly every single “how I write on the iPad” story is Dropbox. It’s the linchpin in the workflow.

    [And in a follow-up post](http://daringfireball.net/linked/2012/12/17/apple-dropbox):

    >Jobs may well have been right that Dropbox is a feature, not a product, but it’s a hell of a good feature, and one that iCloud does not provide.

    As you can probably guess, I *slightly* disagree with this mindset. I think that a year ago Gruber would have been dead on, but I think iCloud is actually changing the importance of Dropbox for many users.

    Right now it’s hard to write on an iPad and not use Dropbox, but it’s been getting easier every day. I actually don’t store a single draft or even archive in Dropbox any longer. Everything is in the iA Writer iCloud storage — where the hell that lives I have no clue, but it also doesn’t matter either.

    Dropbox is a power user tool/service/feature — a damned good one — just not something the average user is going to leverage in the way that others do. iCloud is a consumer level feature. It’s good enough for power users if they are willing to relinquish control and trust Apple, but mostly it’s a drop-dead simple solution for *everyone*.

    It may be simple to show someone how to use Dropbox, but it’s even *easier* to show someone how to use iCloud. That’s the killer feature of iCloud: integration.

    (The argument in my mind is that Dropbox requires you save to a folder, and recall from a folder. Whether all files just live in the master Dropbox folder, or subfolders, is irrelevant — the user still has to think about a non-default folder. Doubly hard on iOS when the user must pick *which* of their Dropbox folders to use with the app. Compare that to iCloud where you can just tell someone: save it to iCloud. Both iOS apps and Mac OS X just show iCloud as iCloud [and it is quite cumbersome to actually create folders within iCloud].)

    When it comes down to it, iCloud and Dropbox perform the same actions, just interfacing with the user in a very different way. iCloud hides the file system and ties documents to applications, whereas Dropbox is *just* a syncing file system not tied to any app. The difference is subtle, but important.

    In that light I truly believe that Dropbox is the past and not the future of cloud based file storage. Managing files is just not something that a user should need to do any longer. ((I suspect too that iCloud is more of the model Microsoft *will* take with SkyDrive, with the added feature being that it will work like Dropbox on non-Windows systems.))

    With that said, iCloud scales very poorly. This is the core problem with iCloud right now — just try and find one Writer file amongst hundreds, or thousands even — you’ll likely end with your heading banging on the desk.

    Here’s the thing though: iCloud’s problem is a UX/UI issue (i.e., easily fixed). Dropbox could easily shift into iCloud, but that’s not the service that they sell and they won’t get that kind of OS level integration from Apple or Microsoft — both have competing services — and therefore a technically easy shift becomes nearly impossible because of the competitive landscape.

    It should be interesting to see how this unfolds in the next few years.

    **Updates (December 18, 2012)**: [Chris Gonzales adds his thoughts on this matter and makes a fantastic point](http://unretrofied.com/blog/2012/12/17/on-dropbox-and-icloud):

    >iA Writer, an example used by Ben as a fully self-contained solution, could go out of business someday. What happens to that data? Does Apple allow you to export it for use in other apps?

    I do wonder what, if anything, will happen to my data if one of these apps does go under.

  • Amazon Item of the Week: Fellowes Powershred 79Ci

    A while back I bought a shredder — like 4 years ago — to start shredding anything that has my name on it. ((This level of paranoia should surprise no reader.)) For the first few times I used that shredder everything was great. Then it jammed one day and I spent two hours picking everything…

    A while back I bought a shredder — like 4 years ago — to start shredding anything that has my name on it. ((This level of paranoia should surprise no reader.)) For the first few times I used that shredder everything was great. Then it jammed one day and I spent two hours picking everything out of it. From that point forward that shredder was the worst thing I had in my home office — the amount of hatred I had for that shredder rivals a `PC Load Letter` error.

    So I asked for recommendations for something new, and no one had any for a shredder. I purchased a new one for home and it’s meh — it still works — it’s just not very good.

    Then I needed a shredder for my office, to shred important things, I think.

    What I purchased is a Fellowes 79Ci — which believe it or not is a simple name when it comes to shredders — and I have now run about 1,000 pages through it. I can confidently say that this is a *good* shredder.

    – It’s quiet.
    – It has yet to jam.
    – Has a large capacity.
    – Auto-reverses before it jams.

    Best of all it ships via Prime and [is only `$178` and change](http://www.amazon.com/exec/obidos/ASIN/B000WB397I/ref=nosim&tag=brooksreview-20) — recommended.

  • ‘Answers About Android’

    [A very interesting interview with Daniel Danker, “the BBC’s head of iPlayer, apps and all that stuff,” questioning why their Android client lags behind the iOS client](http://www.bbc.co.uk/news/technology-20754182): >It will never be as easy to develop for Android as Apple because of the variety of devices, but we’re not upset about that – it’s where the…

    [A very interesting interview with Daniel Danker, “the BBC’s head of iPlayer, apps and all that stuff,” questioning why their Android client lags behind the iOS client](http://www.bbc.co.uk/news/technology-20754182):

    >It will never be as easy to develop for Android as Apple because of the variety of devices, but we’re not upset about that – it’s where the audience is. Apple may punch above its weight in users accessing video and so on, but much of the Android audience are just the kind of people we want to reach, people who’ve never used their phones before in this way.

    The last phrase is fascinating: “people who’ve never used their phones before in this way.”

    You can read this two ways: new smartphone users are coming to Android first, and thus they aren’t used to using their phones to stream video; OR Android users simply aren’t used to streaming video. I think the broad evidence supports the latter, which is also my interpretation, given how much *more* data the smaller iOS user base uses than the Android user base.

    There’s a ton of other fascinating problems the BBC has run into:

    – The BBC spends more time and energy on Android, yet the iOS app is leaps and bounds better right now.
    – The top request is from people using a Samsung Galaxy S2 — which Danker notes can’t handle “advanced video”.
    – This is a great comparison between iOS and Android development: “Background audio, for example. When you leave the app you want the Today programme to keep on running. That worked out of the box on Apple, but not on Android, and we’re just getting there now.”

    Reading through this interview it doesn’t read like a slam on Android, but a post highlighting some of the very real issues that Apple bloggers have been noting about Android for a while now, mainly: fragmentation, and the vast array of devices make it hard to develop for *every* Android device.

  • ‘Recognizing We Have a Problem’

    [Jonathan Poritsky on the massacre in Conneticut](http://www.candlerblog.com/2012/12/14/we-have-a-problem/): >The most important thing for us to do today, as a nation, is to recognize that we have a problem, that there have been a string of senseless murders that have made 2012 a depressingly bloody year. And recognizing that we can and must do something to prevent…

    [Jonathan Poritsky on the massacre in Conneticut](http://www.candlerblog.com/2012/12/14/we-have-a-problem/):

    >The most important thing for us to do today, as a nation, is to recognize that we have a problem, that there have been a string of senseless murders that have made 2012 a depressingly bloody year. And recognizing that we can and must do something to prevent them.

    >That’s not being political. That’s being an adult.

    Agreed. See also Jason Kottke’s great coverage:

    – [Roger Ebert on the media’s coverage of school shootings](http://kottke.org/12/12/roger-ebert-on-the-medias-coverage-of-school-shootings)
    – [Kids and guns in the USA](http://kottke.org/12/12/kids-and-guns-in-the-usa)
    – [How to talk to kids about school massacres](http://kottke.org/12/12/how-to-talk-to-kids-about-school-massacres)
    – [The NRA is winning the war on guns](http://kottke.org/12/12/the-nra-is-winning-the-war-on-guns)
    – [Facts about guns and mass shootings in the US](http://kottke.org/12/12/facts-about-guns-and-mass-shootings-in-the-us)
    – [It’s a Smith and Wesson Christmas](http://kottke.org/12/12/its-a-smith-and-wesson-christmas)
    – [How do we prevent school massacres?](http://kottke.org/12/12/how-do-we-prevent-school-massacres)
    – [The United States of Guns](http://kottke.org/12/12/the-united-states-of-guns)
    – [The right day to talk about guns](http://kottke.org/12/12/the-right-day-to-talk-about-guns)
    – [Mr. Rogers on helping kids deal with tragic news events](http://kottke.org/12/12/mr-rogers-on-helping-kids-deal-with-tragic-news-events)
    – [Japan is a land without guns (and shooting deaths)](http://kottke.org/12/12/japan-is-a-land-without-guns-and-shooting-deaths)
    – [Six facts about guns and gun control](http://kottke.org/12/12/six-facts-about-guns-and-gun-control)
    – [Studies: more guns, more homicide](http://kottke.org/12/12/studies-more-guns-more-homcide)

    And that’s just what Kottke has published as of this writing.

    What’s clear is that, as a country, we have a problem. Whether you believe the problem is gun control, or mental healthcare is irrelevant to the problem at hand.

    The simple fact is that today, we as a nation, failed to protect our children — that’s on all of us.

  • ‘The Web We Lost’

    I just [posted a quote](https://brooksreview.net/2012/12/qotd-dash/) [by Anil Dash from his fantastic post about the way things were on the web](http://dashes.com/anil/2012/12/the-web-we-lost.html), but I love [this bit from Jason Kottke commenting on Dash’s post](http://kottke.org/12/12/the-web-we-lost): >The thing that really irritates me and deeply disappoints me about Twitter specifically is that the people who started that company and those…

    I just [posted a quote](https://brooksreview.net/2012/12/qotd-dash/) [by Anil Dash from his fantastic post about the way things were on the web](http://dashes.com/anil/2012/12/the-web-we-lost.html), but I love [this bit from Jason Kottke commenting on Dash’s post](http://kottke.org/12/12/the-web-we-lost):

    >The thing that really irritates me and deeply disappoints me about Twitter specifically is that the people who started that company and those who now run it know this. They know exactly what Anil is talking about. They railed against big companies trying to control the web back in the day. And they don’t care anymore? Are they just out for themselves and the money?

    I have used the piss out of the web since the day I got an AOL account, but I was never deeply *involved* in the web when I started. However I would guess that VC funding of small startups that become massive investments was much more rare back then. There were certainly big things going on, but not as many small things trying to be big as there are today.

    If you remember that, you can understand where and why the web is the way it is today.

    Let’s forget about Facebook and Twitter for a moment and pick on [Marco Arment](http://www.marco.org) instead. Imagine if [Instapaper](http://www.instapaper.com) had launched with VC backing? Well, actually, just look at [Pocket](http://getpocket.com).

    Pocket is the free equivalent to Instapaper and is even quite nice, but how does Pocket survive long term — where are they going to make money? Ads? Charge for an app when the user base is already huge? I’m not sure, but whatever they try isn’t likely to succeed because turning a free product into a paid one is very hard and putting ads on a service known for stripping out ads isn’t likely to work.

    Now let’s look at Arment’s [The Magazine](http://the-magazine.org) — imagine if he had taken VC backing to launch that. We’d have a magazine with similar content and design (because everything starts out great), but the magazine would be free, not a paid subscription. Why charge for something at the risk of not getting maximum users, the VC’s would argue.

    I’ll tell you why: it’s easier to lower the price later, than it is to raise the price.

    And that, my friends, is the problem that faces the majority of the free services you use now: they sold out a stable business in their chase for maximum users.

    Users, remember, aren’t worth anything if either they aren’t paying you, or advertisers aren’t paying you to show crap to them.

  • Quote of the Day: Anil Dash

    “We get bullshit turf battles like Tumblr not being able to find your Twitter friends or Facebook not letting Instagram photos show up on Twitter because of giant companies pursuing their agendas instead of collaborating in a way that would serve users.” — Anil Dash

    “We get bullshit turf battles like Tumblr not being able to find your Twitter friends or Facebook not letting Instagram photos show up on Twitter because of giant companies pursuing their agendas instead of collaborating in a way that would serve users.”
  • A TSA Christmas Special

    [Dionne Anglin reporting for a FOX affiliate in Dallas, TX on a seventh grade girl with brittle bone disease who was detained by the TSA](http://www.myfoxdfw.com/story/20341065/tsa-claims-sick-girl-tests-positive-for-bomb-residue): >”I said, ‘What do you mean? What did you test her for?’ ‘Oh she tested positive for explosive residue.’ Okay… at that point you would think they would test her…

    [Dionne Anglin reporting for a FOX affiliate in Dallas, TX on a seventh grade girl with brittle bone disease who was detained by the TSA](http://www.myfoxdfw.com/story/20341065/tsa-claims-sick-girl-tests-positive-for-bomb-residue):

    >”I said, ‘What do you mean? What did you test her for?’ ‘Oh she tested positive for explosive residue.’ Okay… at that point you would think they would test her wheelchair, but they did nothing. Everything just seemed to spiral out,” Daniels said.

    That’s just special isn’t it? TSA, though, loves us:

    >TSA’s mission is to safely, efficiently and respectfully screen nearly two million passengers each day at airports nationwide. We are sensitive to the concerns of passengers who were not satisfied with their screening experience and we invite those individuals to provide feedback to TSA through a variety of channels.

    Bullshit. Every word of that statement is bullshit. And if that statement is truly the TSA’s mission, then they have flat out failed. Let’s look at the claims:

    – Safely screen: Except the health risks of the porno-scanners has yet to be certified by medical professionals because the TSA is refusing to allow that testing to happen. So, no, TSA your screening isn’t safe until you prove it is.
    – Efficiently: Yeah fucking right.
    – Respectfully: If being respectful now means groping children and detaining ill children then, yeah, way to go.
    – Sensitive to concerns: They are, they prove that by issuing generic press releases when they fuck up, without ever apologizing — and further doing their “job” as robotically and illogically as possible.
    – We invite complaints: “We will ignore complaints, we are never wrong — we are the Borg.”

    Merry Christmas TSA, I hope you all get shit-canned in January.

    **Updated (December 17, 2012):** [The TSA has issued an “apology” for this incident](http://dfw.cbslocal.com/2012/12/17/tsa-apologizes-to-11-year-old-girl-detained-at-airport/):

    >We regret that the experience of this young lady was not a positive one as we always strive to screen passengers with dignity and respect while ensuring the safety of all travelers. Everything TSA does is designed to protect against another terrorist attack. In all likelihood, this traveler would have presented no risk, yet we could take no chances. She alarmed for explosive residue and TSA took the necessary steps to resolve the alarm.

    You may be prone to thinking: CHRISTMAS MIRACLE! You, sir, would be wrong. This is what [we call a non-apology apology](https://en.wikipedia.org/wiki/Non-apology_apology).

    Allow me to translate:

    > *We feel bad that this young lady had a bad experience because we certainly try hard. In fact, everything we do is to stop terrorism — including detaining a very ill young lady. We just can’t take a fucking chance when it comes to terrorism — common sense be damned. Listen, the alarm went off, and when it goes off the book says we detain — pretty simple. No, you can’t see our “book” because you may be a terrorist.*

    Note that no where in the actual TSA statement, or my translation, is the word: “sorry” present. The TSA could have gained much respect had they issued the following, very logical, statement:

    >We are very sorry to have learned about the troubling experience that Shelbi Walser had trying to pass through a screening check point at DFW Airport. While our agents were following TSA policy in response to a, likely, false alarm — we believe that we could have handled the situation better. We are reviewing our policies at this time.

    The difference is saying sorry, owning the mistake, personalizing the situation so that we know that a robot didn’t write this, and explaining why this happened. This isn’t hard people.

  • The B&B Podcast #88: Legacy Twitter Relationships

    >For the final show of 2012, Shawn and Ben record a show in their old style of casual conversation. Topics include teething, Amazon Prime, OmniFocus, scaling back on Twitter followers, Time Magazine’s top 10 gadgets of the year, and more. I had fun this week, a bit longer to make up for no more shows…

    >For the final show of 2012, Shawn and Ben record a show in their old style of casual conversation. Topics include teething, Amazon Prime, OmniFocus, scaling back on Twitter followers, Time Magazine’s top 10 gadgets of the year, and more.

    I had fun this week, a bit longer to make up for no more shows this year. We will be back in January and if you want to sponsor a 2013 show — get in touch now.

  • ‘I’m Sticking With Apple Maps’

    [Jim Dalrymple tried out Google Maps and is deciding to stick with Apple Maps](http://www.loopinsight.com/2012/12/13/im-sticking-with-apple-maps/): >On the way, I ignored some directions to see how it would handle being re-routed. >It did okay, but there was a long lag as it figured out where to take me next and instead of finding the best route from…

    [Jim Dalrymple tried out Google Maps and is deciding to stick with Apple Maps](http://www.loopinsight.com/2012/12/13/im-sticking-with-apple-maps/):

    >On the way, I ignored some directions to see how it would handle being re-routed.

    >It did okay, but there was a long lag as it figured out where to take me next and instead of finding the best route from where I was, it kept trying to take me back to the original route.

    That’s the best part about Apple Maps, in my use — both in the U.S. and Canada — Apple Maps almost instantly rerouted me, whereas most turn-by-turn mapping systems have a notable lag that can be the difference between a two minute or fifteen minute mistake.

    Apple maps.
    Google Maps. Note the curious lack of the lake that Apple shows.

    I’m also (unsurprisingly) sticking with Apple Maps, but for different reasons:

    1. The Google icon is hideous. It’d be great if it weren’t for the huge cutoff `G` and you know that cartoonish looking maps background.
    2. The maps look like cartoons. Look at Apple Maps and then Google, the difference to me is striking. Apple maps look like professional maps, whereas Google’s look like un-styled computer generations. I-5 in Washington is an eight lane freeway, which Google shows as one yellow stripe and Apple shows as two roads split directionally.
    3. The Google UI is not an iOS UI — that’s crappy because this is an app to be used on iOS, Google should have stuck with iOS standards.

    Having street view back is nice, I guess, but I never really missed it. Instead this is what matters to me: how the app looks. As you can see from the screenshots at the side, the Apple Maps just look better. That matters to me, moreover the non-standard iOS UI isn’t something I want to deal with when I use an app that I will likely be using when I need to get things done quickly (at a stop light perhaps).

  • Trade Unions of America

    Growing up I had a lot of the thoughts that young budding entrepreneurial types have: – Why isn’t everything just free? Oh, communism doesn’t work? Ok. – Why is “made in China” bad? Oh, now it isn’t? – Why do we have unions? …Well? Unions did an amazing thing for workers across the world —…

    Growing up I had a lot of the thoughts that young budding entrepreneurial types have:

    – Why isn’t everything just free? Oh, communism doesn’t work? Ok.
    – Why is “made in China” bad? Oh, now it isn’t?
    – Why do we have unions? …Well?

    Unions did an amazing thing for workers across the world — they made common courtesy a standard in factories and business around the world.

    Unions have done a lot of fucking good.

    But the unions that exist in the United States today, aren’t doing much fucking good.

    Hostess went out of business *because* of unions playing chicken (and losing). The United States Postal Service is hamstrung by union contracts of old that they were forced into for fear of the mail just, well, stopping.

    Here’s a (generalized) primer on what unions do:

    – Protect worker rights from backlash, retaliation, poor working conditions, low wages, and so on.
    – Charge workers a fee for this service. Of course this sometimes benefits the worker, but not when the union causes them to be on mandatory strike and the backup funds run out, or when the union forces the company to just close down. Doubly sucks when you aren’t a member of the union, but are still forced to pay.

    In a nut shell, that’s what unions do. They practice democracy (forced democracy?) in business by getting all the workers of one type together and saying: not a single one of us will work for you unless XY & Z are met.

    I am of a couple opinions on unions:

    1. They are a relic of a system that no longer needs them. The Government is now successfully regulating worker safety and protections.
    2. Unions are making Americans uncompetitive in the global economy by back loading contracts with pensions that aren’t sustainable or viable. It’s not the up front labor costs that are killing companies — it’s the retirement that is.

    [So when I read this report from Monica Davey, my heart was warmed a bit](http://www.nytimes.com/2012/12/12/us/protesters-rally-over-michigan-union-limits-plan.html?pagewanted=2&_r=1&adxnnl=1&adxnnlx=1355328392-oh2WfpTn0oNsppwTuP6ziA&pagewanted=all&):

    >The legislation here, which will go into effect next year, bans any requirement that most public and private sector employees at unionized workplaces be made to pay dues or other fees to unions. In the past, those who opted not to be union members were often required to pay fees to unions that bargained contracts for all employees at their workplace.

    How this isn’t standard is beyond my comprehension of stupidity.

    I’m not saying we abolish unions, but I think as a country we need to give thought to what a union, today, really means for workers. Unions as they currently exist are a relic and are hurting the U.S. economy — that doesn’t mean we do away with unions, but revamping them is needed.

  • Making Money on the Web: Ads versus Paywall

    As most readers know, I [made the switch from an advertising supported site in July 2012 to a paywalled](https://brooksreview.net/2012/07/new-tbr/) site. I have plenty of reasons for the switch, but more interesting to most of you is: “how’s it going?” Well. Kinda. I’ve thought quite a bit on how to approach this and I think all…

    As most readers know, I [made the switch from an advertising supported site in July 2012 to a paywalled](https://brooksreview.net/2012/07/new-tbr/) site. I have plenty of reasons for the switch, but more interesting to most of you is: “how’s it going?”

    Well. Kinda.

    I’ve thought quite a bit on how to approach this and I think all of you (members or not) deserve the entire set of facts in order to actually understand what “how’s it going” means. So here goes.

    ## Ads

    Before the paywall, there were ads, and I had four revenue streams for the site:

    – Fusion ad
    – RSS sponsors
    – Donations
    – Amazon Affiliate links

    Initially, when the site was young, Fusion paid me $450 a month to run ads on the site. I don’t know if that was a good deal, or a shit deal — I still don’t because bloggers hold this data near and dear, I’m tired of that bullshit — so there you go, that’s what I was paid at the start.

    Near the end, when the site was getting roughly 50,000 unique visits a month, I had upped the Fusion payments to $600 a month. And honestly I still have no clue if that was a fair rate or not — I always felt $1000 a month was the true value of an ad slot on this site. If I were to sell the ad myself I’d charge $1,500 a month to one advertiser and I bet I would be booked solid.

    With the RSS sponsors things were trickier. I can say filling those slots myself sucked and was disheartening all the time. The Syndicate helped a lot, but the money wasn’t as good.

    Near the end I was charging almost $500 per week for the 8,200 RSS subscribers I had. I think the true value and sustainable rate for this size was closer to $450 a week. If I were to start back up again today I would charge $500 a week and risk not filling every week.

    In total I only ever received $200 in donations. (Thank you to those that donated.)

    Amazon affiliates are actually a good deal, netting me between $150-600 a month. That’s why I kept those around, because they are mostly transparent for readers and items I would still recommend even if I didn’t get a kickback. Either way, it is silly not to do Amazon affiliate links — that’s coming from someone who hates ads.

    That’s where I was with ads. I made on average $2,100 a month. My stats were 50,000 uniques and 150,000 page views a month with 8,200 subscribers. Maybe that’s good, maybe it’s bad, I have no clue because no one ever shares this info.

    Now you have one data point to go off. So before you look to blogging as a career, take a look at those numbers again because they are gross and not the net profit.

    ## The Paywall

    So how many members do I have? Roughly 255 right now. Again, I don’t know if that is good or horrible. It amounts to a little less than $1,000 a month after fees and such. So less than half of what I was making before.

    What I’ve learned is that the member base is very stable. That I barely gain new members each month, and likely if I want to up the membership I will need to talk about the membership more.

    That, in a nutshell, is where things stand right now. The membership is great because it’s no extra work, but it is growing really slowly — yet very stable. I’d recommend it to anyone out there, but temper your expectations. ((A better idea is to submit an article to The Magazine as the payments are top notch and any one with a good article can get paid a great rate.)) I had hoped to have closer to 500 members by now — oops.

    ## Now

    A lot of people want to know where this leads now. Which is a clever way (or not so clever actually) of asking: will you keep the paywall?

    Yes.

    Since putting up the paywall I’ve been able to stop caring about stats and money. All I focus on is writing and that’s way better.

    Yes there is a little bit of support, but far less than the work it took to fill RSS slots, or mentally think about keeping up page views to try and get better ad rates.

    ## Full Time

    Since I am answering questions that I am often asked, the question of whether I am going full time or not should be addressed. It’s one of the top five questions I get asked.

    The short answer to whether I am going full time: nope.

    The longer answer is that I would like to eventually, but the site revenue just wouldn’t come close to supporting me. If and when the site can support me full time, that’s great, if it never does I am fine with that too.