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  • Thirty Percent

    People are really hung up on this 30% issue. I think it is dumb to get hung up on this — doesn’t matter if you are a developer or a consumer, let it go. I say this because there is only one way to get Apple to reverse this policy: make the App store fail,…

    People are really hung up on this 30% issue. I think it is dumb to get hung up on this — doesn’t matter if you are a developer or a consumer, let it go. I say this because there is only one way to get Apple to reverse this policy: make the App store fail, therefore Apple is forced to change its game. I don’t think any person wants to see the iOS App Store go away any time soon — it is a source of many peoples income and millions of peoples entertainment.

    Price of Admission

    The problem with the current mind set is that people are looking at this from the following perspective:

    “My app is worth $10 a month. If I sell 10 subscriptions I should get $100 a month, but Apple is taking a 30% cut of that and now I will only get $70 a month. Oh crap, I really need $100 a month, so now I need to raise my prices by 43%. ((Source, via Ian Hines on IM)) I can’t believe that Apple is taking this much money!”

    Here’s the thing about that logic: it’s wrong. Apple isn’t taking jack from you because without Apple you wouldn’t have a business developing iOS apps. Plain and simple. People really need to get this. If Apple did not create, maintain, pay for, hire people, construct, scheme, profit from the App Store — there would be no App Store to speak of. If there is no App Store then there is no revenue for any iOS developer. ((Sure Cydia is around, but that user base is minuscule and piracy laden.))

    So stop thinking about 30% being stolen from you and instead ask yourself if it is worth $3 for every $10 in subscriptions to have your product put in front of 100 million+ consumers which can subscribe with only a hand full of taps. I think it is.

    Value

    Next you need to ask yourself if your time is better spent supplying content to subscribers, or managing subscriptions. Apple is giving you an out from customer service. If someone needs to unsubscribe or has issues with their subscription — it is no longer your problem, Apple needs to fix that.

    Here’s what else you don’t have to do (if you don’t want to):

    • Process payments
    • Advertise
    • Worry about data breaches that give out SSN and Credit Card numbers

    I don’t know about you, but not having to deal with this stuff is well worth 30%.

    I’m Leaving

    Go for it, but remember: people on Android don’t pay for things, iOS users do. Would you rather serve ads, or sell apps/subscriptions?

    There is good reason for many people to leave the App Store over this. In fact 37signals’ David Heinemeier Hansson has already tweeted: “FYI, if Apple comes hunting for 30% of software subscription revenues through iOS, we’re dropping Campfire/Highrise apps in a Chicago second”. It makes sense for them to leave rather than pay 30% — most of their users are desktop/laptop based, not iOS based. So they already need those systems in place that I talked about before — on the flip side it doesn’t make sense for iOS only apps like ‘The Daily’ to leave over this, as they (theoretically) don’t have such systems in place to begin with.

    Books / Kindle

    This system also doesn’t make sense for book distributers to use — 30% is their entire profit. But I don’t think we have heard the end of how these book apps will work under the new iOS rules — personally I think we are all jumping the gun a bit on this one.

    Reacting

    Rules change when you play in someone else’s backyard — it sucks, but if you are smart you can still be wildly successful. The 30% cut isn’t great (though it does look great from a strict consumers view), but it isn’t the end of the App Store — I bet it only makes the App Store better by ridding it of more junk apps.

    “Smile, breathe and go slowly.” —Thich Nhat Hanh

  • The 4-inch iPhone display

    Chris Rawson does a great job breaking down why the 4″ iPhone 5 screen rumor is a bit off base.

    Chris Rawson does a great job breaking down why the 4″ iPhone 5 screen rumor is a bit off base.

  • Differences Between CDMA and GSM

    To control many of the settings you have to dial seemingly random numbers with Verizon — AT&T has sliders in the Settings.app. Oh and no holding or conference calls with more than two people on Verizon. But wait, AT&T doesn’t allow you to dial a hard pause — touché Verizon, touché. [via TUAW]

    To control many of the settings you have to dial seemingly random numbers with Verizon — AT&T has sliders in the Settings.app. Oh and no holding or conference calls with more than two people on Verizon.

    But wait, AT&T doesn’t allow you to dial a hard pause — touché Verizon, touché.

    [via TUAW]
  • The Motorola Xoom: $800 Unsubsidized, $600 for WiFi-only

    Matt Burns: This pricing puts the 32GB Xoom nearly on par with the 32GB iPad. Both tablets ask $600 for the WiFi-only version while the 32GB 3G iPad is just slightly less at $730. Not bad pricing and with carrier subsides the price could be even more attractive — but can the software really compete?

    Matt Burns:

    This pricing puts the 32GB Xoom nearly on par with the 32GB iPad. Both tablets ask $600 for the WiFi-only version while the 32GB 3G iPad is just slightly less at $730.

    Not bad pricing and with carrier subsides the price could be even more attractive — but can the software really compete?

  • The Simple (And Perhaps Harsh) Reality Of Apple’s Ecosystem

    MG Siegler follows up on why this move makes sense, is not in fact evil and this: Apple is betting that the allure of being tied into their incredibly efficient iTunes payment ecosystem (along with its 100 million + accounts tied to credit cards) will outweigh the downside of having to pay them a 30…

    MG Siegler follows up on why this move makes sense, is not in fact evil and this:

    Apple is betting that the allure of being tied into their incredibly efficient iTunes payment ecosystem (along with its 100 million + accounts tied to credit cards) will outweigh the downside of having to pay them a 30 percent fee. The same 30 percent fee they currently take from the thousands of app developers collectively making billions of dollars off of the App Store. And the same 30 percent fee they currently take for all other types of in-app purchases.

    As I told a couple of you who emailed about this: Apple is providing the billing, payment processing, infrastructure, and willing/able buyers for only 30% — seems like a steal to me.

  • Are Web Fonts Ready for Prime Time?

    Pat Dryburgh points out that using a web optimized font through Typekit will render ugly in IE if you also use the -webkit-font-smoothing: antialiased trigger in your CSS file. I was using that with this site and turning it off proved to render FF Meta Web Pro a lot better in IE 8 — so…

    Pat Dryburgh points out that using a web optimized font through Typekit will render ugly in IE if you also use the -webkit-font-smoothing: antialiased trigger in your CSS file. I was using that with this site and turning it off proved to render FF Meta Web Pro a lot better in IE 8 — so to the 3% of you that view this site in IE, you are welcome.

    Also if you miss the ‘old’ look install this Safari extension.

  • ForkBombr: Writers I Read

    Stephen M. Hackett the man behind Forkbombr was kind enough to interview me for his new series “Writers I Read”. I had a great time and talk a bit about photography and Lightroom vs. Aperture.

    Stephen M. Hackett the man behind Forkbombr was kind enough to interview me for his new series “Writers I Read”. I had a great time and talk a bit about photography and Lightroom vs. Aperture.

  • Apple’s Big Subscription Bet

    MG Siegler on why Apple played its hand this way: Further, Apple absolutely had to force the prices to be the same (or better) as they are outside the app environment to ensure the system would work at launch. Without this key component, the system would be DOA. Companies would undoubtedly be okay with this…

    MG Siegler on why Apple played its hand this way:

    Further, Apple absolutely had to force the prices to be the same (or better) as they are outside the app environment to ensure the system would work at launch. Without this key component, the system would be DOA. Companies would undoubtedly be okay with this system if they could jack up the prices to pay for Apple’s 30 percent cut, but that would undermine the entire system. Apple’s stance on this will piss companies off, but it’s the right one for consumers.

    I am tired of hearing non-developers whine about this move. The bottom line is that this is the best possible move consumers of iOS devices could have hoped for.

    A system that is:

    • Easy to use.
    • Easy to Manage.
    • Easy to quit.
    • Offers privacy protection (companies don’t get your data unless you OK it).

    Yes, this gives developers the shaft. Yes, 30% is a huge chunk. BUT, what’s the cost of you not getting potentially hundreds of thousands of new users? Far greater than 30% — that’s for sure.

  • Customising your WordPress theme for the DF Linked List plugin

    The developer of the excellent DF Linked List plugin that I use created a guide that helps you customize your theme files to make the plugin work. Please check this out if you want to use the plugin — know many of you have emailed asking how to do this.

    The developer of the excellent DF Linked List plugin that I use created a guide that helps you customize your theme files to make the plugin work. Please check this out if you want to use the plugin — know many of you have emailed asking how to do this.

  • Delegate a Task in OmniFocus With Email

    Don Southard posted an Applescript ((via MacStories)) on his site today that allows you to grab a task in OmniFocus and send it to someone using Sparrow. This is a great script, but since I don’t use Sparrow it has little utility to me. So I tweaked it, the result of which is a script…

    Don Southard posted an Applescript ((via MacStories)) on his site today that allows you to grab a task in OmniFocus and send it to someone using Sparrow. This is a great script, but since I don’t use Sparrow it has little utility to me.

    So I tweaked it, the result of which is a script that grabs the selected task in OmniFocus and creates a Mail.app message based off the data. I like it.

    Couple of notes:

    • I borrowed Southard’s code.
    • I borrowed Apple’s code for making a new Mail message
    • It probably is not perfect.
    • I removed the addition of contexts. The thinking is that we all have our own contexts so it is rather pointless to send that to someone.
    • In the script I changed the subject line to read: “Task Delegated from Ben Brooks” — in hopes that clarifies things a bit. However in the downloaded script it just reads “Delegated Task”.

    Set this script with a keyboard command using the excellent FastScripts (I am using ctrl+opt+d) and you are ready to roll. I don’t know just how useful this will be right now — but hey I’m adding it to the collection.

    Download my version for Mail.app here.

    [Updated: 2.15.11 at 1:58 PM]

    Reader David Messent sent in a modified version of this Applescript that embeds an OmniFocus link to the script that will allow another OmniFocus user to add it with just a click — very cool!

    Download his file here.

  • The King of Apple Talk Radio

    A well deserved title for a great guy and a great podcasting network.

    A well deserved title for a great guy and a great podcasting network.

  • Use TextExpander to Format Numbers With a Thousands Separator

    Just like the title says — and what a great tip.

    Just like the title says — and what a great tip.

  • Name that file…

    Continuing with what I started yesterday with my post about Simplenote naming — and expanded on by Ian Hines, Dave Caolo, and Stephen Hackett — here is some more about how I name things on my Mac. When it comes down to how people ‘file’ stuff on their computers I see three main methods people…

    Continuing with what I started yesterday with my post about Simplenote naming — and expanded on by Ian Hines, Dave Caolo, and Stephen Hackett — here is some more about how I name things on my Mac.

    When it comes down to how people ‘file’ stuff on their computers I see three main methods people use to file: ((Most mix and match two of these methods.))

    1. The Nesters: they create sub-folder upon sub-folder until they end up with stuff like this: Project A > Year > Month > Day > Hour > Minute > File. Ok not usually that extreme, but you know what I am getting at.
    2. The Desktoppers: Everything is filed on the desktop for fear that one may ‘lose’ that file forever if it is moved elsewhere. ((I can’t be friends with you if this is how yo file.))
    3. The Searchers: Just throw files in one massive folder and then use search methods to find the file later.

    I doubt that most of us fit into just one of these categories — in fact most of you are probably hybrids of two of these options. I am a hybrid of 1 and 3. That represents a sweet spot for me, but no matter what, you really need to make sure you are properly naming files and that you aren’t a full 2.

    I am a huge fan of Dropbox and instead of keeping a ton of files in just the main top level Dropbox folder I have a series of sub-folders. The main reason for these subfolders is so I can find what I need quickly in the iOS app for Dropbox. (This is doubly important when you have clients looking over your shoulder at your iPad when you are looking for the file. I like to pull up the relevant folder prior to the meeting.)

    So inside my Dropbox folder I have a series of subfolders. These subfolders are classified for the various parts of my life (Work, Home, Blog and so on). So I have my office, my back up, my reference, my Simplenote and so on. Most folders residing at the first sub-level of the Dropbox folder are items that are in place for syncing only or strictly for other programs to interface with.

    The real business happens inside the folder labeled: Inbox.

    My inbox folder is where I keep 90% of all files I am currently working — the only stuff not in the folder are large files that would throw me over my Dropbox limit. Initially I just kept a ton of files in the folder, but as time wore on I realized that to find things quickly in iOS I really needed a few subfolders — but not too many.

    I keep one subfolder in Inbox that is called ‘Projects’, inside of this folder I keep others that tie directly into OmniFocus projects that I currently have active. Thus the Inbox structure looks like this: Inbox > Projects > Project Name, where the ‘Project Name’ folder is linked into OmniFocus. I keep other files that are single action in nature in the Inbox folder itself (more specifically scans and the like).

    This is as far as I take my subfolder routine. From here all files are named with a rather cryptic looking description — much like how I talked about naming Simplenote files.

    TBR_P_2011_02_14_Name

    The above is a representation of the basic structure I use for naming a file. What the above name tells me is that the project is TBR (designated always between 2-3 letters). The second piece, the P, tells me that the file category is a ‘Post’. I use a single letter to help designate a general category (P for post, O for outline, D for design). This way I can have two files with the same name, but different types:

    1. TBR_P_2011_02_14_Pluto
    2. TBR_O_2011_02_14_Pluto

    Where the first would be a post with the name Pluto for the project TBR and the second would be an outline named Pluto for the project TBR. Basically I can run a search in Spotlight for: TBR + Pluto and get both files and know the difference between those files. Likewise I could also search TBR + O and see just outlines. This allows for very scannable file names, while keeping them easily searchable.

    I do the same for all projects — I even label my website files this way when they are on the Mac.

    To Each His Own

    I always create a TextExpander snippet for file naming, this way I don’t waste time wondering what day it is and where the underscore key is (both happen more than I like to admit). What I know without a doubt is that this file naming system will not work for you. You need to come up with your own — I am sharing mine with you to help you see how I do it and perhaps you can steal portions of this to help your filing.

    Underscores, Hyphens and Dates

    I want to mention why I do two things in the above naming scheme that I haven’t touched on. Specifically why I use underscores over hyphens and why I use dates in the file name.

    • I have found that underscores make the name much more readable to my eye than hyphens do. Both hyphens and underscores accomplish the needed separation between elements of the name, so there is no right or wrong. You can and should use whatever you like best. For me that is underscores to help me read the file names easier, for you it may be hyphens — just don’t use periods (you will regret that).
    • I know a lot of people that don’t put dates in the file names and will rely on the built in date metadata to see when a file was created — personally I found out the hard way that those dates are incredibly unreliable. If you have stored your files on a communal server at any point then you know what I am talking about. Egnyte, the server we use at my office, messes with these dates like you would not believe and there has been several instances where I couldn’t tell when the file was made because of this. It is easy to attach the date if you use TextExpander and if you don’t use it — then at the very least attach a year and month (you can thank me later).

    As Detailed as You Need

    We need to borrow from Patrick Rhone’s philosophy of ‘enough’ here. Your file naming and folder structure should be nothing more detailed and nothing less obscure than what works for you. A good place to start (and where I would start now) would be with moving everything into one single folder and then naming the files with a very detailed name. From there play with the naming of the files and add back folders only as needed.

    I recommend doing it this way because people tend to never remove folders if they start with many and will rarely add more information to file names if they start with abstract names. A big bucket forces good naming and good naming will reduce the amount of folders needed. Plain and simple.

    The Desktop

    Lastly, if you are a person that files everything on the desktop: stop and stop now. Again, you can thank me later on this one.

  • Apple Launches Subscriptions on the App Store

    Apple PR: Publishers who use Apple’s subscription service in their app can also leverage other methods for acquiring digital subscribers outside of the app. For example, publishers can sell digital subscriptions on their web sites, or can choose to provide free access to existing subscribers. Since Apple is not involved in these transactions, there is…

    Apple PR:

    Publishers who use Apple’s subscription service in their app can also leverage other methods for acquiring digital subscribers outside of the app. For example, publishers can sell digital subscriptions on their web sites, or can choose to provide free access to existing subscribers. Since Apple is not involved in these transactions, there is no revenue sharing or exchange of customer information with Apple. Publishers must provide their own authentication process inside the app for subscribers that have signed up outside of the app. However, Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app.

    Two interesting things here:

    1. Developers can keep 100% of subscription revenue if the subscription is done outside the app, but (and this is a big but) developers must offer a subscription through iTunes for the same (or less) cost. I don’t see many new subscribers doing so outside the app.
    2. This is the killer part for apps like the Kindle. Developers are no longer allowed to kick users out of the app to buy things (such as books). This will be interesting to see how it plays out, especially since there is a limit to the amount of items you can buy in-app. Apple isn’t done changing the way you buy books just yet — I am guessing there will be more to this announcement.
  • MG Siegler’s iPad Life

    I want to welcome one of my favorite writers, MG Siegler to my iPad Life interview series. He is probably best known for his great writing on TechCrunch. Tell me a little about yourself, what do you do, where do you live? I’m a writer for the site TechCrunch, focusing on a wide range of…

    I want to welcome one of my favorite writers, MG Siegler to my iPad Life interview series. He is probably best known for his great writing on TechCrunch.

    Tell me a little about yourself, what do you do, where do you live?

    I’m a writer for the site TechCrunch, focusing on a wide range of things, including yes, Apple. I’ve been with TechCrunch for about two years now. Before that, I was doing more or less the same thing at VentureBeat for a year and a half. I’m based in San Francisco and have been here for three years now.

    Before that, I was a web developer down in Southern California. I did front-end work: HTML, JavaScript, CSS. And before that, I worked in Hollywood for a few years. That was fun, but soulless.

    Originally, I’m from Ohio and went to school at the University of Michigan.

    What was your reaction when the iPad was launched?

    I was extremely excited. Of course, we had all been hearing the rumors for months (and really years) of Apple doing a tablet. But I had no doubt that when they finally did it, they would do it right.

    I laughed at the “big iPod touch” criticisms at the time, knowing that those people would all change their mind when they got their hands on the thing. Why? Because I really believe that touch is the future of everyday computing. We’ve all grown accustomed to desktops and laptops with mice and keyboards, but think about how ridiculous some of the learning curves are on that for a second. Then think about the iPad. As we’ve seen, babies can use it. It just makes sense.

    Which model did you order and why?

    64GB WiFi. The 64GB call was easy as I wanted to put a lot of media on it. The WiFi versus 3G debate was tougher, but I ultimately went with WiFi simply because of my hatred for AT&T. Living in San Francisco, it simply does not work. So I wasn’t about to pay them more money to prove their incompetence in another way.

    But now that Apple and Verizon have partnered up, I’ll definitely consider a 3G version of the next iPad (assuming there’s a Verizon option). On the other hand, the Hotspot feature on the Verizon iPhone sort of makes it pointless.

    How are you using the iPad on a daily basis?

    It has basically become the living room computer in our house. If I’m on the couch, chances are that I’m using it to surf, read, tweet, etc. I basically only need my laptop for when I’m going to write something — I still would not use the iPad for that.

    When I’m on my laptop or desktop, I usually use Instapaper to bookmark things to read later on my iPad. And that’s usually how I go to sleep at night.

    Can you give me a quick run down of the apps that you use the most?

    Twitter, Flipboard, Pulse, Instapaper, Reeder, ScoreCenterXL (ESPN app), Boxcar, iBooks, and, of course, Safari.

    I have dozens others installed, but those are the ones I use most frequently. Also, The Daily recent joined that group, but perhaps only because it interests me right now as it just launched. We’ll see if it stays in that group.

    Mg tmb

    Which app is your favorite?

    It’s a tough call between Twitter and Flipboard, but I’ll go with the latter. The reason is that I love that it has been thought of from the ground-up as a way to consume social content. It’s brilliant.

    Do you have any bag/stand/case recommendations for people?

    I definitely do not recommend the official Apple case. I hate that thing. I’m shocked Apple even approved it. I use a simple Incase puffy sleeve thing [Editors note: I think this is the case he is talking about]. It’s ugly (lime green), but it works well. And it keeps the iPad pretty clean.

    What features do you want to see in a future iPad?

    The main thing I’d love is for the iPad to weigh slightly less than it does. The battery life is amazing, but I’d even take slightly less if they could cut the weight a bit.

    I’d also love a retina-like display, but it doesn’t look like that will happen in iPad 2. But maybe later this year…

    The other big thing I’d love to see improved about the iPad is the screen glare. I understand it’s a hard problem to solve with glass, but the iPad really is pretty impossible to use outside at the moment, I’d love that to change.

    Oh, and more multi-touch gestures. But it looks like those will be coming as a part of future iOS updates too.

    If you had to choose between owning your Air or the iPad, which would you choose?

    That’s a very good question. For work purposes, I’d have to go with the Air. There is simply no better computer to travel with for work. And because so much of my life is work, I give it a slight edge over the iPad. Also because I know the iPad 2 is right around the corner. Very tough call though.

    I want to thank MG Siegler for taking the time out of his busy schedule to share his iPad life with me. You can keep tabs on MG by following him on Twitter where he is known as @parislemon.

    More iPad Life

    To see more people’s iPad Lives take a look here.

  • Why Nokia Needed Windows Phone 7

    The Economist on why Nokia could no longer compete: The first generations of modern mobile phones were purely devices for conversation and text messages. The money lay in designing desirable handsets, manufacturing them cheaply and distributing them widely. This played to European strengths. The necessary skills overlapped most of all in Finland, which explains why…

    The Economist on why Nokia could no longer compete:

    The first generations of modern mobile phones were purely devices for conversation and text messages. The money lay in designing desirable handsets, manufacturing them cheaply and distributing them widely. This played to European strengths. The necessary skills overlapped most of all in Finland, which explains why Nokia, a company that grew up producing rubber boots and paper, could become the world leader in handsets.

    As microprocessors become more powerful, mobile phones are changing into hand-held computers. As a result, most of their value is now in software and data services. This is where America, in particular Silicon Valley, is hard to beat.

    I typically don’t quote that much of any one article, but honestly this is a dead on analysis of what is going on in the mobile market right now. A shift from hardware driven sales (through design and the like) to software driven sales. That is why Apple can sell a rectangular glass slab with a silver band and have people swooning over it — it’s about the software.

  • iPad Blogging

    Brett Kelly on the pain involved in trying to blog using just an iPad: Remember, I’m not saying any of this is impossible, just that it’s prohibitively cumbersome and difficult. Pursuing this route is inserting a clunky obstacle in your way when your tools should be extensions of your hand and appropriately fade into the…

    Brett Kelly on the pain involved in trying to blog using just an iPad:

    Remember, I’m not saying any of this is impossible, just that it’s prohibitively cumbersome and difficult. Pursuing this route is inserting a clunky obstacle in your way when your tools should be extensions of your hand and appropriately fade into the background.

    I agree with pretty much everything he says here. The WordPress app for the iPad is the best blogging app out there for WordPress users, but even so I rarely — if ever — use the damned app. I have yet to see a single solution for blogging on the iPad that would make me feel comfortable leaving for a long weekend without my MacBook Air.

    My solution: use the web interface for WP after typing up your post in Writer — though this is far from good.

  • Stylus Cap On The Go

    Creating a cap for a Sharpie that double as a stylus seems like a great idea — until you accidentally use the Sharpie as a stylus without the cap and quickly realize why it is not a top-selling product. (Just sayin’)

    Creating a cap for a Sharpie that double as a stylus seems like a great idea — until you accidentally use the Sharpie as a stylus without the cap and quickly realize why it is not a top-selling product. (Just sayin’)

  • Quote of the Day: Don Norman

    “My intelligence is in the cloud. My life is in the cloud. My friends, photographs, ideas and mail. My life. My mind. Take away my cloud and I am left mindless.” — Don Norman In fact this entire post is both highly quotable and very concerning. I suggest you give it a read.

    “My intelligence is in the cloud. My life is in the cloud. My friends, photographs, ideas and mail. My life. My mind. Take away my cloud and I am left mindless.”

    In fact this entire post is both highly quotable and very concerning. I suggest you give it a read.

  • Research In Motion Acquires Professional Contact Manager Gist

    Leena Rao reporting on Gist that RIM just purchased: Gist, which raised $10.8 million in funding, launched in 2008 as a “professional” communications manager, aimed at satisfying the filtering needs of a business user. Like the web service, the app organizes your streams according to your email contacts so it’s a useful way of following…

    Leena Rao reporting on Gist that RIM just purchased:

    Gist, which raised $10.8 million in funding, launched in 2008 as a “professional” communications manager, aimed at satisfying the filtering needs of a business user. Like the web service, the app organizes your streams according to your email contacts so it’s a useful way of following your colleagues, friends and professional contacts.

    Sounds very boring — which is the reason I think that RIM is struggling to compete with iOS in the enterprise. I know they still have a strong hold on the market, but more and more CEOs and others in the enterprise are preferring to use iPhones — Gist does not sound like a great iPhone type app.