Basecamp versus Google+?

Yesterday I complained that I couldn’t see what Google+ is good for, that is why I should use it. Then a follower on Twitter sent me this link talking about Gmail and Google+ integration, this of course was first reported by MG Siegler.

I was looking at all of this again and a thought occurred: Google+ could potentially be a huge competitor to Basecamp. I’m not saying it could replace it for everyone, but think of the features that could easily be integrated:

• Gmail
• Google Docs
• Google Analytics
• Google Reader
• YouTube
• Google Groups (well likely this will die, hopefully)
• Google Sites
• Google Calendar

You wrap integration with Google+ into every one of those and you have a powerful project management system that goes beyond the walls of a ‘company’. Say you are working on project X, a website redesign with a group of people both internal to your company and external.

You create one circle for that project, collaborate on documents in Gdocs, email with Gmail, meetings with Gcal, A/B test result sharing with Analytics, and so on… That could be very big.

I don’t know if it would work, or if it would be any good, but Google certainly has the right products for such a powerful integration.

And if you look at Basecamp in comparison — well the choice would become a bit tough.