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The $8 HBO

Peter Kafka on the plans to turn around Netflix:

So Hastings is trying to build an $8-a-month version of HBO — a network you pay for in addition to your regular TV package, not one that replaces it. And to make that work, he doesn’t have to have everything — but he has to have stuff you can’t get anywhere else.

That’s a great way to frame what Netflix is trying to do, the question now is can they do it? 1

  1. On a side note: I worry for a company with a CEO sporting a goatee.↩
Posted: October 25, 2011