‘Google Begins Testing Its Augmented-Reality Glasses’

Nick Bilton on Google’s new glasses:

A video released by Google on Wednesday, which can be seen below, showed potential uses for Project Glass. A man wanders around the streets of New York City, communicating with friends, seeing maps and information, and snapping pictures. It concludes with him video-chatting with a girlfriend as the sun sets over the city. All of this is seen through the augmented-reality glasses.

I think they are missing a few ‘features’, so let me fix that (my additions in italics):

A video released by Google on Wednesday, which can be seen below, showed potential uses for Project Glass. A man wanders around the streets of New York City seeing ads for condoms, communicating with friends while seeing ads for escorts, seeing maps and information like nearby deals, sponsored by American Express, and snapping pictures while being delivered ads for the products in the pictures. It concludes with him video-chatting with a girlfriend as the sun sets over the city and an ad for Dawn dish washing soap scrolls across his girlfriends face. All of this is seen through the augmented-reality glasses.

Sounds fantastic, right?

One person who had used the glasses said: “They let technology get out of your way.

Yeah, now it just — literally — sits between your eye and everything else you see. Totally out of the way.

If I want to take a picture I don’t have to reach into my pocket and take out my phone; I just press a button at the top of the glasses and that’s it.”

Because it’s way too obvious when I want to snap a picture of a person’s mullet and I have to pull out my phone to do so.

Google: thinking everyone wants to wear a Star Trek visor that serves you ads all day long.

Originally posted for members on: April 4, 2012
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