iAds Could Be Waiting for Anti-Trust Lawsuits

Eliot Van Buskirk: Apple/Quattro has unique access to iTunes store data. If a developers choose Apple’s advertising platform over a competing platform, they can more easily track the percentage of impressions led to users clicking through to the iTunes store and purchasing the full version of an app — a statistic commonly referred to as…

Eliot Van Buskirk:

Apple/Quattro has unique access to iTunes store data.

If a developers choose Apple’s advertising platform over a competing platform, they can more easily track the percentage of impressions led to users clicking through to the iTunes store and purchasing the full version of an app — a statistic commonly referred to as a conversion ratio.

This has all sorts of stink on it. I think the only way Apple gets in trouble for this is if iAds is a run away hit. Otherwise it is of little consequence.

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