Apple’s Role in Japan during the Tohoku Earthquake

From an email sent to Kevin Rose from a friend that works at Apple in Japan:

7 hours and 118 aftershocks later, the store was still open.  Why? Because with the phone and train lines down, taxis stopped, and millions of people stuck in the Tokyo shopping district scared, with no access to television, hundreds of people were swarming into Apple stores to watch the news on USTREAM and contact their families via Twitter, Facebook, and email.  The young did it on their mobile devices, while the old clustered around the macs. There were even some Android users there. (There are almost no free wifi spots in Japan besides Apple stores, so even Android users often come to the stores.)

What is even re remarkable is the caree they took for their staff. Stocking food and water, and perhaps more importantly allowing staff and staff family to sleep at the stores. Awesome work.


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