Ben Popper on the My Space acquisition:
>But the acquisition today by Specific Media is quite different. They bought the profiles lock, stock and barrel. Now they will use them for their core business, ad targeting.

First off, that is a lot of speculation — even for me. Every is in agreement though that it is pretty sketchy for an advertising firm to own a social network, yet they are OK with Google (who makes their money from ad sales) owning one…

Posted by Ben Brooks