Likability

Shawn Blanc: >The iPad is more than the sum of its parts. The iPad has an intangible: *Likability*. The emphasis is his, not mine. I agree with this statement, but I don’t think the intangibles are what got the iPad sales going in the first place, nor do I think it is the reason people…

Shawn Blanc:
>The iPad is more than the sum of its parts. The iPad has an intangible: *Likability*.

The emphasis is his, not mine. I agree with this statement, but I don’t think the intangibles are what got the iPad sales going in the first place, nor do I think it is the reason people are drawn to the device. The intangible likability of the iPad is what is getting people to buy another iPad and not consider buying a different tablet — it’s what is “locking” people into the iPad.

Shawn thinks the TouchPad has this likability and that this is reason to hope for the platform — I haven’t played with one, so I can’t say for sure — I just don’t see the TouchPad as being likable to anyone outside of the geek world. At least not in anyway close to the likability of the iPad.

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