Shawn Blanc:

The iPad is more than the sum of its parts. The iPad has an intangible: Likability.

The emphasis is his, not mine. I agree with this statement, but I don’t think the intangibles are what got the iPad sales going in the first place, nor do I think it is the reason people are drawn to the device. The intangible likability of the iPad is what is getting people to buy another iPad and not consider buying a different tablet — it’s what is “locking” people into the iPad.

Shawn thinks the TouchPad has this likability and that this is reason to hope for the platform — I haven’t played with one, so I can’t say for sure — I just don’t see the TouchPad as being likable to anyone outside of the geek world. At least not in anyway close to the likability of the iPad.

Posted by Ben Brooks