Peter Kafka on the plans to turn around Netflix:

>So Hastings is trying to build an $8-a-month version of HBO — a network you pay for in addition to your regular TV package, not one that replaces it. And to make that work, he doesn’t have to have everything — but he has to have stuff you can’t get anywhere else.

That’s a great way to frame what Netflix is trying to do, the question now is can they do it? ((On a side note: I worry for a company with a [CEO sporting a goatee](http://allthingsd.com/files/2011/06/reed-hastings.jpeg).))