Fantastic post by Andy Mangold on Apple’s love affair with skeuomorphism:

Some people believe that skeuomorphism makes an interface easier to use, or more intuitive for the user, and I simply don’t buy that. But what hadn’t occurred to me is that it doesn’t matter if it actually does make it easier to use, all that matters is that it makes the average person think it’s easier to use. In reality, a user must take time to learn any interface, whether clad in faux leather or not.

Makes a lot of sense to me after reading this post.

Posted by Ben Brooks