Mark Hachman reporting on Verizon’s plans to install a “turbo” button to speed up network access for apps:
Verizon anticipates that a customer running an app on a smartphone will have the option to dynamically snatch more bandwidth for that app, if network congestion slows it down, said Hugh Fletcher, associate director for technology in Verizon’s Product Development and Technology team. The app, however, must be running what Verizon referred to as the network optimization API it is currently developing, and hopes to publish by the third quarter of 2012. Users could have the option to pay for the extra bandwidth via a separate microtransaction API Verizon is developing and hopes to have in place by the end of 2012, Fletcher said.
So what would stop Verizon from artificially slowing down all the apps in order to make more sales off the “turbo” button? Their, um, ethics?