Stephen Shankland reporting a statement from Instagram Chief Executive Kevin Systrom:

“I think the advertising experience is going to be extremely engaging,” Systrom said. “It’s much harder with text,” but Instagram offers photos, and brand names such as Audi, Kate Spade, and Burberry have joined Instagram.

In other words: don’t you think it would be cool if we flooded users with picture based ads instead of just text? Well… don’t you?