Here’s Justin Williams’ advice to magazines on the iPad:
>The iPad is a great opportunity to reach beyond traditional paradigms. Explore them and see what works.

There isn’t a single iPad magazine that takes true advantage of the iPad in way that many other apps do. Williams’ criticism of *GQ*, *Esquire* and *Sports Illustrated* are spot on and I agree with every point he makes.

Moreover I have been at the airport and purchased a paper issue of Esquire before because I knew that I wouldn’t have time to download the issue before I had to jump on the plane. That’s just pathetic to think about — especially so compared to how fast I can download (likely) more articles in Instapaper.

So much of the bad magazine experience can be directly tied to the advertising shoved into the magazines.

Fix it.

Posted by Ben Brooks