Matt Gemmell on those annoying “I entered to win” tweets:

It’s bad enough trying to artificially turn a prospective customer into a delivery mechanism for your marketing, but requiring that they advertise to their chosen social circle is nothing less than appalling. The customer’s credibility, impartiality, judgement, taste and sense of personal ethics are all assaulted if they choose to take part in such a promotion, and the existence of the promotion invites such an assault.


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