‘Suddenly Microsoft Is the Hippest Tech Company Around’

Rebecca Greenfield: >While Apple and Google are busy getting bad press for their privacy issues, labor practices and general big-evil-company wrongdoings, Microsoft has done some brand regeneration, making it look like the hippest tech company on the block these days. That’s the opening sentence — it only gets more stupid and pathetic from there.

Rebecca Greenfield:
>While Apple and Google are busy getting bad press for their privacy issues, labor practices and general big-evil-company wrongdoings, Microsoft has done some brand regeneration, making it look like the hippest tech company on the block these days.

That’s the opening sentence — it only gets more stupid and pathetic from there.

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