Nick Bilton on Google’s new glasses:
>A video released by Google on Wednesday, which can be seen below, showed potential uses for Project Glass. A man wanders around the streets of New York City, communicating with friends, seeing maps and information, and snapping pictures. It concludes with him video-chatting with a girlfriend as the sun sets over the city. All of this is seen through the augmented-reality glasses.

I think they are missing a few ‘features’, so let me fix that (my additions in italics):

A video released by Google on Wednesday, which can be seen below, showed potential uses for Project Glass. A man wanders around the streets of New York City *seeing ads for condoms*, communicating with friends *while seeing ads for escorts*, seeing maps and information *like nearby deals, sponsored by American Express*, and snapping pictures *while being delivered ads for the products in the pictures*. It concludes with him video-chatting with a girlfriend as the sun sets over the city *and an ad for Dawn dish washing soap scrolls across his girlfriends face*. All of this is seen through the augmented-reality glasses.

Sounds fantastic, right?

>One person who had used the glasses said: “They let technology get out of your way.

Yeah, now it just — literally — sits between your eye and everything else you see. Totally out of the way.

>If I want to take a picture I don’t have to reach into my pocket and take out my phone; I just press a button at the top of the glasses and that’s it.”

Because it’s *way* too obvious when I want to snap a picture of a person’s mullet and I have to pull out my phone to do so.

Google: thinking everyone wants to wear a Star Trek visor that serves you ads all day long.


Posted by Ben Brooks