Great post by Craig Grannell that [responds to Jason Pontin’s thoughts](http://www.technologyreview.com/business/40319/) about magazines creating native apps. Most magazine apps are just terrible to use, plain and simple. When something is terrible to us, people don’t use it.

If I was a magazine publisher I would figure out how to get an iPad app that updated to the latest content in less than 30 seconds.

That’d be goal one.

Goal two would be to whittle that time down to 10 seconds.

Most current iPad magazines fail before readers even get a chance to view them.