[Marco Arment on how Apple just re-ignited the App gold rush][1]:

> Apple has set fire to iOS. Everything’s in flux. Those with the least to lose have the most to gain, because this fall, *hundreds of millions* of people will start demanding apps for a platform with thousands of old, stale players and not many new, nimble alternatives.

I can attest to what Marco is saying, because right now *every* app that isn’t an Apple app looks ancient on my phone. I’m holding my money up in the air — so too will millions of iOS users this fall — who’s going to grab it?

[1]: http://www.marco.org/2013/06/11/fertile-ground