There’s a lot of information to parse that came out of Apple (did you know you can buy new Airport/Time Capsules already?), but I think two really important factors that can be evaluated now are summed up well by Jim Dalrymple and John Gruber.
One thing that became very clear to me early on in today’s keynote is that Apple was having fun again. They were really enjoying themselves.
The product demos were tedious as always, but the remaining parts of the keynote were very fun and most importantly engaged with the audience. This is a company that has been paying attention to what is said about them, and ignoring it because they don’t think it is true.
The software is now of a piece with the hardware. Two sides of the same coin. Not hardware design and software design. Just design.
The amount of overhaul is astounding and it is very clear the the direction forward is that there is no software, there is no hardware, there is just iPhone (or iPad, MacBook Pro, what have you).
Ignore every other judgment. I have and am playing with both iOS 7 and Mavericks on my full-time devices1 and a lot will change from now until launch. Ignore criticisms of design until Apple has worked all of the design out. This is a beta, and not even a public one at that.
Or as Cap Watkins put it:
We asked for a revolution and were delivered one which, all complexities considered, amounts to more than any one of our best first launches.
I’m a sadist, clearly. ↩