Since WWDC, every iOS-imitating UI looks ancient. Soon, they’ll start to feel obsolete. Most imitating efforts will need to be redone or abandoned to look current. And what will happen if people try to imitate iOS 7?
This is a great post from Marco, well worth a read as it is going to affect everyone with a phone. While I don’t think “defense” was the motivation behind the redesign, I do think it’s a nice fringe benefit.
I doubt it drove the design, but if the design could lend a hand — why not?
What I will tell you is that I will have very little tolerance for apps that don’t feel native on iOS 7. What that means is that my home screen is effectively up for grabs.
Every app on it feels old and gross on iOS — make your app feel native and I’ll switch to it just to get something that looks modern. That’s a big deal, because I certainly won’t be alone.1
This is similar to what happened when phones went retina and when the iPhone 5 came out needing taller apps. Similar, but not as big of a potential. ↩