Claire Cain Miller and Vindu Goel writing about a sleazy marketing company:
>If a user follows a bakery on Google Plus or gives an album four stars on the Google Play music service, for instance, that person’s name, photo and endorsement could show up in ads for that bakery or album.
>Google said it would give users the chance to opt out of being included in the new endorsements, and people under the age of 18 will automatically be excluded.