‘Recommended by 4 Out of 5 Dentists’

Nick Heer: > A much simpler and more honest approach would be to either “recommend” a product, or to “not recommend” it. Perhaps there could also be a “highly recommended” ranking, for particularly good things (and, for the pessimists out there, an “avoid” ranking, for truly terrible things). This system appears to be more vague,…

Nick Heer:

> A much simpler and more honest approach would be to either “recommend” a product, or to “not recommend” it. Perhaps there could also be a “highly recommended” ranking, for particularly good things (and, for the pessimists out there, an “avoid” ranking, for truly terrible things). This system appears to be more vague, but it is no less accurate than an arbitrary number score.

The simple yes or no when recommending a product is the most honest way to end a review.

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