Greg Sterling:

> Unless the sample of impressions that Adfonic is seeing globally is somehow distorted or not reflective of the broader market, it’s very hard to explain why Apple is so dominant. I’d love to hear any theories.

It seems rather obvious to me: iOS users *use* their devices [more](http://tech-thoughts.net/2012/11/ios-android-usage-engagement-patterns.html).


Posted by Ben Brooks