‘Why You’re More Likely To Buy Something When Shopping On Your iPad’

Eric Jaffe: > In the iPad condition, the endowment effect thrived. On average, test participants using the tablet wanted to sell their item for significantly more than those using the laptop (roughly $213 to $154). Pressing a finger against a digital image on a fake website in a laboratory–that’s all it took to make people…

Eric Jaffe:

> In the iPad condition, the endowment effect thrived. On average, test participants using the tablet wanted to sell their item for significantly more than those using the laptop (roughly $213 to $154). Pressing a finger against a digital image on a fake website in a laboratory–that’s all it took to make people feel like they owned an item, and to value it more as a result.

So, perhaps, the smartest way to save money this “Black Friday” is to *not* use an iPad. I’m screwed.

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