The whole post is dumb. It blames the Newsstand icon and design on faltering sales. Perceived lack of attention from Apple, and lack of icon badging (I assume, because it is never explicitly said) were other ‘excuses’ mentioned.
I have a lot of respect for people making a go of digital publishing like this, and for Fleishman specifically. BUT, it seems to me that if subscribers are dwindling and people are “forgetting” about your publication, then your problem is rather straightforward: content.
Publish things people want to read and they will read. Sorry to be Field of Dreams-y there, but it’s applicable here.
I stopped subscribing to all Newsstand publications quite a while ago because not a single one had content that interested me enough — that includes the high and mighty New Yorker. I suspect this is also why people stop subscribing to my site. It’s not a mystery to me why I don’t have more subscribers, it’s because I don’t have good enough content to justify the price in many non-subscribers eyes — especially in comparison to my “competitors”. (Just look at what The Sweet Setup is bringing to the table.)
I say seemingly because who knows what context those quotes were given in. ↩