Tim Bajarin:

In fact, they invoke a level of trust in IT that is tough to beat. IBM’s endorsement of iOS and the devices that use it speaks a lot to how much they respect Apple’s technology and are willing to stand behind these products as part of their major IT solutions programs. Given the power and clout of both companies, I suspect this will become one of the most important and powerful tech partnerships we have ever seen.

Apple doesn’t market to enterprise, but IBM is enterprise. Apple an now continue to focus on consumers, and let IBM focus on the enterprise. Apple just expanded the size of their market tremendously. Smart play.