Rob LeFebvre has a great article on the shut down of The Magazine.

I personally think the biggest contributor to the failed subscriptions can be directly attributed to the lack of focus. You never knew what you would get and that is annoying as shit. The best long-existing publication that does this is The New Yorker, which is a pretty high bar.

I think they would have been better off picking any topic and sticking to that.

Posted by Ben Brooks